e.l.f. Beauty, Inc. ELF NYSE

e.l.f. Beauty, Inc. is a global cosmetics and skin care company founded in 2004 and headquartered in Oakland, California. The company operates multiple brands including e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare, offering a diverse portfolio of eye, lip, face, and skin care products. e.l.f. Beauty distributes its products through both retail channels—including national and international retailers—and direct-to-consumer channels via e-commerce platforms in the United States and through international distributors. The company serves customers worldwide with a focus on accessible, quality beauty products across multiple price points and market segments.