There have been 50 recent insider transactions recorded for Lulu's Fashion Lounge Holdings, Inc. (LVLU), including 11 buys and 38 sells. Total insider buying was valued at RSU Award and total insider selling at $736.54K.
Notable insiders with recent activity include Landsem Crystal, Crane Heidi, Vos Mark. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — LVLU
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-03-31 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
4,549 |
$12.72 |
$57.86K |
123,871 |
| 2026-03-31 |
Crane Heidi |
Chief Financial Officer |
Tax Withholding of RSU |
5,026 |
$12.72 |
$63.93K |
29,811 |
| 2026-02-04 |
Crane Heidi |
Chief Financial Officer |
RSU Award |
34,837 |
- |
- |
34,837 |
| 2025-12-31 |
Vos Mark |
President & CIO |
Tax Withholding of RSU |
4,014 |
$5.22 |
$20.95K |
82,702 |
| 2025-12-31 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
4,412 |
$5.22 |
$23.03K |
128,421 |
| 2025-10-13 |
Crane Heidi |
Officer |
Unknown |
- |
- |
- |
- |
| 2025-09-30 |
Holt Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
299 |
$4.70 |
$1.41K |
160,493 |
| 2025-09-30 |
Holt Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
299 |
$4.70 |
$1.41K |
10,418 |
| 2025-06-30 |
Vos Mark |
President & CIO |
Tax Withholding of RSU |
55,751 |
$0.30 |
$16.73K |
1,239,025 |
| 2025-06-30 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
61,659 |
$0.30 |
$18.5K |
1,930,764 |
| 2025-06-30 |
Holt Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
4,473 |
$0.30 |
$1.34K |
160,792 |
| 2025-06-10 |
Bazzano Dara |
Other: Board Chair |
Tax Withholding of RSU |
24,576 |
$0.47 |
$11.43K |
124,156 |
| 2025-06-10 |
Mccarthy Kelly Ann |
Director |
Tax Withholding of RSU |
14,723 |
$0.47 |
$6.85K |
164,242 |
| 2025-04-06 |
Smith Tiffany Rose |
Chief Financial Officer |
Tax Withholding of RSU |
3,424 |
$0.41 |
$1.4K |
291,031 |
| 2025-03-31 |
Bazzano Dara |
Other: Board Chair |
RSU Award |
20,694 |
- |
- |
148,732 |
| 2025-03-31 |
Vos Mark |
President & CIO |
Tax Withholding of RSU |
57,563 |
$0.40 |
$23.03K |
1,294,776 |
| 2025-03-31 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
63,456 |
$0.40 |
$25.38K |
1,992,423 |
| 2025-03-31 |
Holt Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
5,135 |
$0.40 |
$2.05K |
165,265 |
| 2025-03-20 |
Vos Mark |
President & CIO |
RSU Award |
300,000 |
- |
- |
300,000 |
| 2025-03-20 |
Deady Laura |
Chief Merchandising Officer |
RSU Award |
50,000 |
- |
- |
50,000 |
| 2025-03-10 |
Smith Tiffany Rose |
Chief Financial Officer |
Tax Withholding of RSU |
23,964 |
$0.51 |
$12.22K |
294,455 |
| 2025-03-10 |
Deady Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
14,005 |
$0.51 |
$7.14K |
120,400 |
| 2025-03-07 |
Smith Tiffany Rose |
Chief Financial Officer |
Tax Withholding of RSU |
22,228 |
$0.54 |
$12K |
318,419 |
| 2024-12-31 |
Deady Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
5,135 |
$1.13 |
$5.8K |
134,405 |
| 2024-12-05 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
47 |
$1.23 |
$57.81 |
340,647 |
| 2024-12-04 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
200 |
$1.24 |
$247.00 |
340,694 |
| 2024-12-03 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
300 |
$1.24 |
$371.40 |
340,894 |
| 2024-12-02 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
225 |
$1.23 |
$276.75 |
341,194 |
| 2024-11-27 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
353 |
$1.23 |
$434.19 |
341,419 |
| 2024-11-26 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
600 |
$1.24 |
$744.00 |
341,772 |
| 2024-11-25 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
902 |
$1.28 |
$1.15K |
342,372 |
| 2024-11-22 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
782 |
$1.23 |
$964.99 |
343,274 |
| 2024-11-21 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
900 |
$1.24 |
$1.12K |
344,056 |
| 2024-11-20 |
Smith Tiffany Rose |
Chief Financial Officer |
Informative Sell |
1,200 |
$1.26 |
$1.51K |
344,956 |
| 2024-09-30 |
Vos Mark |
President & CIO |
Tax Withholding of RSU |
48,579 |
$1.60 |
$77.73K |
992,339 |
| 2024-09-30 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
67,737 |
$1.60 |
$108.38K |
2,055,879 |
| 2024-09-30 |
Deady Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
4,460 |
$1.60 |
$7.14K |
139,540 |
| 2024-09-04 |
Mardy Michael J |
Other: Former Director |
Return of Shares |
45,513 |
- |
- |
106,384 |
| 2024-09-04 |
Mccreight David W. |
Other: Former Director |
Return of Shares |
42,466 |
- |
- |
930,884 |
| 2024-09-04 |
Sheu Caroline Sio-chin |
Other: Former Director |
Return of Shares |
75,187 |
- |
- |
136,696 |
| 2024-07-05 |
Sheu Caroline Sio-chin |
Director |
RSU Award |
10,014 |
- |
- |
211,883 |
| 2024-06-30 |
Vos Mark |
President & CIO |
Tax Withholding of RSU |
48,713 |
$1.85 |
$90.12K |
1,054,413 |
| 2024-06-30 |
Landsem Crystal |
Chief Executive Officer |
Tax Withholding of RSU |
67,888 |
$1.85 |
$125.59K |
2,123,616 |
| 2024-06-30 |
Deady Laura |
Chief Merchandising Officer |
Tax Withholding of RSU |
4,461 |
$1.85 |
$8.25K |
144,000 |
| 2024-06-11 |
Mardy Michael J |
Director |
RSU Award |
55,556 |
- |
- |
151,897 |
| 2024-06-11 |
Mccreight David W. |
Director |
RSU Award |
55,556 |
- |
- |
973,350 |
| 2024-06-11 |
Bazzano Dara |
Director |
RSU Award |
55,556 |
- |
- |
128,038 |
| 2024-06-11 |
Sheu Caroline Sio-chin |
Director |
RSU Award |
55,556 |
- |
- |
201,869 |
| 2024-06-11 |
Black John Richard |
Other: Board Chair |
RSU Award |
55,556 |
- |
- |
149,603 |
| 2024-06-11 |
Kumar Anisa |
Director |
RSU Award |
55,556 |
- |
- |
139,641 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
