There have been 50 recent insider transactions recorded for Stitch Fix, Inc. (SFIX), including 14 buys and 35 sells. Total insider buying was valued at RSU Award and total insider selling at $12.84M.
Notable insiders with recent activity include O'connor Casey, Aufderhaar David, Baer Matt. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — SFIX
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-03-18 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
25,284 |
- |
- |
151,763 |
| 2026-03-18 |
Aufderhaar David |
Chief Financial Officer |
Option Exercise (Sell) |
43,895 |
- |
- |
263,477 |
| 2026-03-18 |
Baer Matt |
Chief Executive Officer |
Option Exercise (Sell) |
61,454 |
- |
- |
848,484 |
| 2026-03-18 |
Bacos Anthony |
Chief Prod/technology Officer |
Option Exercise (Sell) |
43,895 |
- |
- |
263,477 |
| 2026-02-02 |
Lake Katrina |
Director |
Informative Sell |
8,835 |
$5.01 |
$44.23K |
- |
| 2026-01-27 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
19,347 |
$3.80 |
$73.52K |
380,653 |
| 2026-01-22 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
41,259 |
$3.80 |
$156.78K |
400,000 |
| 2026-01-21 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
13,852 |
$3.80 |
$52.64K |
441,259 |
| 2026-01-20 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
13,641 |
$3.80 |
$51.84K |
455,111 |
| 2026-01-20 |
Aufderhaar David |
Chief Financial Officer |
Informative Sell |
24,114 |
$5.13 |
$123.62K |
1,251,862 |
| 2026-01-02 |
Lake Katrina |
Director |
Informative Sell |
101,150 |
$5.08 |
$513.82K |
- |
| 2025-12-17 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
126,478 |
- |
- |
177,047 |
| 2025-12-17 |
Aufderhaar David |
Chief Financial Officer |
Option Exercise (Sell) |
219,580 |
- |
- |
307,372 |
| 2025-12-17 |
Baer Matt |
Chief Executive Officer |
Option Exercise (Sell) |
307,413 |
- |
- |
909,938 |
| 2025-12-17 |
Bacos Anthony |
Chief Prod/technology Officer |
Option Exercise (Sell) |
219,580 |
- |
- |
307,372 |
| 2025-12-11 |
Gurley J William |
Director |
RSU Award |
40,045 |
- |
- |
2,231,673 |
| 2025-12-11 |
Mccollam Sharon |
Director |
RSU Award |
40,045 |
- |
- |
148,554 |
| 2025-12-11 |
Baxter Timothy G |
Director |
RSU Award |
40,045 |
- |
- |
88,678 |
| 2025-12-11 |
Williams Elizabeth Goodman |
Director |
RSU Award |
40,045 |
- |
- |
155,419 |
| 2025-12-11 |
Amoo-gottfried Kofi Owusu |
Director |
RSU Award |
40,045 |
- |
- |
142,261 |
| 2025-12-11 |
Tan Fiona |
Director |
RSU Award |
40,045 |
- |
- |
88,678 |
| 2025-12-05 |
Lake Katrina |
Director |
Informative Sell |
303,450 |
$5.19 |
$1.57M |
- |
| 2025-10-24 |
Baer Matt |
Chief Executive Officer |
RSU Award |
595,238 |
- |
- |
1,880,766 |
| 2025-10-21 |
O'connor Casey |
Chief Legal Officer |
RSU Award |
149,068 |
- |
- |
580,509 |
| 2025-10-21 |
Aufderhaar David |
Chief Financial Officer |
RSU Award |
310,559 |
- |
- |
1,218,156 |
| 2025-10-21 |
Bacos Anthony |
Chief Prod/technology Officer |
RSU Award |
258,799 |
- |
- |
1,025,283 |
| 2025-10-20 |
O'connor Casey |
Chief Legal Officer |
Informative Sell |
50,000 |
$4.41 |
$220.51K |
431,441 |
| 2025-09-22 |
O'connor Casey |
Chief Legal Officer |
RSU Award |
303,525 |
- |
- |
303,525 |
| 2025-09-22 |
Aufderhaar David |
Chief Financial Officer |
RSU Award |
526,952 |
- |
- |
526,952 |
| 2025-09-22 |
Baer Matt |
Chief Executive Officer |
RSU Award |
210,782 |
- |
- |
690,398 |
| 2025-09-22 |
Bacos Anthony |
Chief Prod/technology Officer |
RSU Award |
526,952 |
- |
- |
526,952 |
| 2025-09-19 |
Bacos Anthony |
Chief Prod/technology Officer |
Option Exercise (Sell) |
60,000 |
$3.99 |
$239.4K |
602,543 |
| 2025-09-17 |
O'connor Casey |
Chief Legal Officer |
Tax Withholding of RSU |
17,180 |
$5.48 |
$94.15K |
481,441 |
| 2025-09-17 |
Aufderhaar David |
Chief Financial Officer |
Tax Withholding of RSU |
29,741 |
$5.48 |
$162.98K |
907,597 |
| 2025-09-17 |
Baer Matt |
Chief Executive Officer |
Tax Withholding of RSU |
63,598 |
$5.48 |
$348.52K |
1,285,528 |
| 2025-09-17 |
Bacos Anthony |
Chief Prod/technology Officer |
Tax Withholding of RSU |
33,482 |
$5.48 |
$183.48K |
766,484 |
| 2025-09-02 |
Lake Katrina |
Director |
Conversion (Sell) |
51,205 |
- |
- |
- |
| 2025-08-13 |
Lake Katrina |
Director |
Informative Sell |
101,150 |
$5.03 |
$509.09K |
- |
| 2025-07-28 |
O'connor Casey |
Chief Legal Officer |
Option Exercise (Sell) |
31,248 |
$3.80 |
$118.74K |
468,752 |
| 2025-07-23 |
Lake Katrina |
Director |
Informative Sell |
151,115 |
$5.18 |
$783.47K |
- |
| 2025-07-22 |
Lake Katrina |
Director |
Gift (Given) |
200,000 |
$3.64 |
$728K |
- |
| 2025-07-22 |
Bacos Anthony |
Chief Prod/technology Officer |
Informative Sell |
60,000 |
$5.00 |
$300.21K |
859,966 |
| 2025-06-18 |
O'connor Casey |
Chief Legal Officer |
Tax Withholding of RSU |
17,134 |
$3.87 |
$66.31K |
558,621 |
| 2025-06-18 |
Aufderhaar David |
Chief Financial Officer |
Tax Withholding of RSU |
32,027 |
$3.87 |
$123.94K |
957,876 |
| 2025-06-18 |
Baer Matt |
Chief Executive Officer |
Tax Withholding of RSU |
54,004 |
$3.87 |
$209K |
1,349,126 |
| 2025-06-18 |
Bacos Anthony |
Chief Prod/technology Officer |
Tax Withholding of RSU |
26,636 |
$3.87 |
$103.08K |
859,966 |
| 2025-06-10 |
Working Capital Advisors (uk) Ltd. |
10 Percent Owner |
Informative Sell |
1,370,931 |
$4.68 |
$6.42M |
10,608,822 |
| 2025-04-14 |
O'connor Casey |
Chief Legal Officer |
Informative Sell |
50,000 |
$3.04 |
$152.03K |
575,755 |
| 2025-03-12 |
O'connor Casey |
Chief Legal Officer |
Tax Withholding of RSU |
18,101 |
$4.23 |
$76.57K |
625,755 |
| 2025-03-12 |
Aufderhaar David |
Chief Financial Officer |
Tax Withholding of RSU |
32,757 |
$4.23 |
$138.56K |
989,903 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
