Sonic Automotive, Inc. (SAH) has 20 known insider and institutional holders on record. The largest holder is SONIC FINANCIAL CORP with 9,858,125 shares. Other notable holders include Rusnak Paul P. and SMITH O BRUTON.
Over the last 12 months, insiders have made 30 transactions in SAH stock — 13 buys (valued at $5.99M) and 4 sells (valued at $3.5M). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.
SAH Insider Ownership
Top Holder
SONIC FINANCIAL CORP
9,858,125 shares
Buys (12 mo)
13
$5.99M value
Sells (12 mo)
4
$3.5M value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Sonic Financial Corp |
10 Percent Owner |
9,858,125 |
2018-10-01 |
|
| 2 |
Rusnak Paul P. |
10 Percent Owner |
5,018,738 |
2026-02-18 |
|
| 3 |
Smith O Bruton |
Executive Chairman |
973,670 |
2022-04-04 |
|
| 4 |
Smith Bryan Scott |
10 Percent Owner |
836,534 |
2026-01-06 |
|
| 5 |
Smith Marcus G |
10 Percent Owner |
836,534 |
2026-01-09 |
|
| 6 |
Cosper David P |
Vice Chairman and CFO |
171,984 |
2013-03-26 |
|
| 7 |
Brooks William R |
Director |
114,982 |
2025-04-24 |
|
| 8 |
Belk William I |
Director |
104,325 |
2025-04-25 |
|
| 9 |
Heller H Robert |
Director |
95,578 |
2021-04-30 |
|
| 10 |
Taylor R Eugene |
Director |
61,083 |
2025-04-24 |
|
| 11 |
Harris John W. Iii |
Director |
52,081 |
2023-05-16 |
|
| 12 |
Rewey Robert L |
Director |
47,142 |
2014-04-21 |
|
| 13 |
Smith David Bruton |
10 Percent Owner, Officer: Chairman and CEO |
39,776 |
2026-04-02 |
|
| 14 |
Vorhoff David C |
Director |
35,046 |
2013-04-18 |
|
| 15 |
Doolan Victor H |
Director |
34,993 |
2021-04-30 |
|
| 16 |
Dyke Jeff |
President |
22,601 |
2026-04-02 |
|
| 17 |
Kaiser Keri A |
Director |
22,409 |
2025-04-24 |
|
| 18 |
Hodge Michael Edward |
Director |
17,807 |
2025-04-24 |
|
| 19 |
Byrd Heath |
EVP and CFO |
17,615 |
2026-04-02 |
|
| 20 |
Iuppenlatz Mark J |
Exec VP of Corp Development |
15,000 |
2007-03-21 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-31 |
Byrd Heath |
EVP and CFO |
Option Exercise (Sell) |
5,872 |
- |
- |
| 2026-03-31 |
Smith David Bruton |
10 Percent Owner, Officer: Chairman and CEO |
Option Exercise (Sell) |
13,259 |
- |
- |
| 2026-03-31 |
Dyke Jeff |
President |
Option Exercise (Sell) |
7,534 |
- |
- |
| 2026-02-17 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
11,481 |
$59.95 |
$688.29K |
| 2026-02-13 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
48,540 |
$59.92 |
$2.91M |
| 2026-02-12 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
11,483 |
$59.97 |
$688.64K |
| 2026-02-11 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
1,931 |
$59.98 |
$115.82K |
| 2026-02-10 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
7,827 |
$59.96 |
$469.31K |
| 2026-02-05 |
Rusnak Paul P. |
10 Percent Owner |
Informative Buy |
18,738 |
$59.98 |
$1.12M |
| 2026-02-08 |
Byrd Heath |
EVP and CFO |
Tax Withholding of RSU |
4,167 |
$62.46 |
$260.27K |
| 2026-02-07 |
Byrd Heath |
EVP and CFO |
Tax Withholding of RSU |
5,020 |
$62.46 |
$313.55K |
| 2026-02-08 |
Smith David Bruton |
10 Percent Owner, Officer: Chairman and CEO |
Tax Withholding of RSU |
12,348 |
$62.46 |
$771.26K |
| 2026-02-07 |
Smith David Bruton |
10 Percent Owner, Officer: Chairman and CEO |
Tax Withholding of RSU |
9,245 |
$62.46 |
$577.44K |
| 2026-02-08 |
Dyke Jeff |
President |
Tax Withholding of RSU |
5,346 |
$62.46 |
$333.91K |
| 2026-02-07 |
Dyke Jeff |
President |
Tax Withholding of RSU |
6,379 |
$62.46 |
$398.43K |
| 2025-12-31 |
Smith Marcus G |
10 Percent Owner |
Unknown |
- |
- |
- |
| 2025-12-31 |
Smith David Bruton |
10 Percent Owner, Officer: Chairman and CEO |
Unknown |
- |
- |
- |
| 2025-12-31 |
Smith Bryan Scott |
10 Percent Owner |
Unknown |
- |
- |
- |
| 2025-06-02 |
Dyke Jeff |
President |
Informative Sell |
576 |
$70.02 |
$40.33K |
| 2025-05-30 |
Dyke Jeff |
President |
Informative Sell |
31,152 |
$70.05 |
$2.18M |
| 2025-05-29 |
Dyke Jeff |
President |
Informative Sell |
1,838 |
$70.00 |
$128.66K |
| 2025-05-28 |
Dyke Jeff |
President |
Informative Sell |
16,434 |
$70.03 |
$1.15M |
| 2025-05-06 |
Dyke Jeff |
President |
Tax Withholding of RSU |
145,334 |
$62.82 |
$9.13M |
| 2025-04-24 |
Belk William I |
Director |
RSU Award |
3,342 |
- |
- |
| 2025-04-24 |
Hodge Michael Edward |
Director |
RSU Award |
4,241 |
- |
- |