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Purple Innovation, Inc. PRPL NASDAQ

NASDAQ Global Select • Consumer Cyclical • Furnishings, Fixtures & Appliances • US • USD

SharesGrow Score
41/100
1/7 Pass
SharesGrow Intrinsic Value
N/A
Negative cash flow
Analyst Price Target
$2.87
+377.5%

Purple Innovation, Inc. (PRPL) — Analyst outlook / Analyst consensus target is. Based on 14 analyst ratings, the consensus is bullish — 5 Buy, 8 Hold, 1 Sell.

The consensus price target is $2.87 (low: $1.10, high: $6.00), representing an upside of 377.5% from the current price $0.60.

Analysts estimate Earnings Per Share (EPS) of $-0.48 and revenue of $0.49B for the next fiscal year.

Earnings Per Share (EPS) track record: 2024: actual $-0.91 vs est $-0.48 (missed -88.8%). 2025: actual $-0.48 vs est $-0.34 (missed -40.4%). Analyst accuracy: 62%.

PRPL Stock — 12-Month Price Forecast

$2.87
▲ +377.54% Upside
Average Price Target
Based on 14 Wall Street analysts offering 12-month price targets for Purple Innovation, Inc., the average price target is $2.87, with a high forecast of $6.00, and a low forecast of $1.10.
The average price target represents a +377.54% change from the last price of $0.60.
Highest Price Target
$6.00
Average Price Target
$2.87
Lowest Price Target
$1.10

PRPL Analyst Ratings

Hold
14
Ratings
5 Buy
8 Hold
1 Sell
Based on 14 analysts giving stock ratings to Purple Innovation, Inc. in the past 3 months
Rating breakdown
Buy
5 36%
Hold
8 57%
Sell
1 7%
36%
Buy
5 analysts
57%
Hold
8 analysts
7%
Sell
1 analysts

EPS Estimates — PRPL

62%
Analyst Accuracy
Fair
2 years compared
Actual vs Estimate
2024 Actual –$0.91 vs Est –$0.48 ▼ 47.0% off
2025 Actual –$0.48 vs Est –$0.34 ▼ 28.8% off
Profitability Outlook
Company has been making losses in all recent fiscal years. EPS is improving but still negative. Analysts expect losses to continue near-term.

Revenue Estimates — PRPL

100%
Analyst Accuracy
Accurate
2 years compared
Actual vs Estimate
2024 Actual $0.488B vs Est $0.488B ▼ 0.1% off
2025 Actual $0.469B vs Est $0.468B ▲ 0.2% off
Revenue Trend
Revenue has been relatively flat. Analysts expect stable revenue going forward.
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