There have been 50 recent insider transactions recorded for Purple Innovation, Inc. (PRPL), including 16 buys and 31 sells. Total insider buying was valued at $19.38M and total insider selling at $25.69K.
Notable insiders with recent activity include Vogensen Todd E., Ulrich George Turner, Demartini Robert. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — PRPL
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-03-31 |
Vogensen Todd E. |
Chief Financial Officer |
Option Exercise (Sell) |
24,116 |
- |
- |
24,115 |
| 2026-03-31 |
Ulrich George Turner |
Principal Accounting Officer |
Option Exercise (Sell) |
6,576 |
- |
- |
6,576 |
| 2026-03-31 |
Demartini Robert |
Chief Executive Officer |
Option Exercise (Sell) |
80,386 |
- |
- |
80,385 |
| 2026-03-31 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
Option Exercise (Sell) |
16,881 |
- |
- |
16,881 |
| 2026-03-31 |
Haynor Eric Scott |
Chief Operating Officer |
Option Exercise (Sell) |
21,101 |
- |
- |
21,101 |
| 2026-03-31 |
Kerby Jeffery Scott |
Chief of Owned Retail |
Option Exercise (Sell) |
13,585 |
- |
- |
13,585 |
| 2026-03-15 |
Ulrich George Turner |
Principal Accounting Officer |
Return of Shares |
18,875 |
- |
- |
- |
| 2026-03-15 |
Demartini Robert |
Chief Executive Officer |
Option Exercise (Sell) |
314,943 |
- |
- |
- |
| 2026-03-15 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
Option Exercise (Sell) |
11,235 |
- |
- |
- |
| 2026-03-15 |
Haynor Eric Scott |
Chief Operating Officer |
Return of Shares |
78,539 |
- |
- |
- |
| 2026-03-15 |
Kerby Jeffery Scott |
Chief of Owned Retail |
Return of Shares |
51,178 |
- |
- |
- |
| 2026-03-14 |
Vogensen Todd E. |
Chief Financial Officer |
Option Exercise (Sell) |
43,210 |
- |
- |
43,210 |
| 2025-06-17 |
Fiske Mcneil S. Jr |
Director |
Unknown |
- |
- |
- |
- |
| 2025-06-06 |
Haynor Eric Scott |
Chief Operating Officer |
Return of Shares |
70,043 |
- |
- |
- |
| 2025-05-12 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
Return of Shares |
54,749 |
- |
- |
- |
| 2025-05-02 |
Coliseum Capital Management, Llc |
10 Percent Owner |
RSU Award |
6,557,377 |
$1.50 |
$9.84M |
26,229,508 |
| 2025-03-31 |
Vogensen Todd E. |
Chief Financial Officer |
Tax Withholding of RSU |
6,970 |
$0.76 |
$5.29K |
47,868 |
| 2025-03-31 |
Roddy Jack |
Chief People Officer |
Option Exercise (Sell) |
16,881 |
- |
- |
33,762 |
| 2025-03-31 |
Ulrich George Turner |
Principal Accounting Officer |
Option Exercise (Sell) |
6,576 |
- |
- |
13,152 |
| 2025-03-31 |
Demartini Robert |
Chief Executive Officer |
Option Exercise (Sell) |
80,386 |
- |
- |
160,771 |
| 2025-03-31 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
Option Exercise (Sell) |
16,881 |
- |
- |
33,762 |
| 2025-03-31 |
Haynor Eric Scott |
Chief Operating Officer |
Option Exercise (Sell) |
21,101 |
- |
- |
42,202 |
| 2025-03-31 |
Kerby Jeffery Scott |
Chief of Owned Retail |
Option Exercise (Sell) |
13,585 |
- |
- |
27,170 |
| 2025-03-25 |
Demartini Robert |
Chief Executive Officer |
Option Exercise (Sell) |
166,667 |
- |
- |
- |
| 2025-03-15 |
Roddy Jack |
Chief People Officer |
Return of Shares |
42,090 |
- |
- |
- |
| 2025-03-15 |
Ulrich George Turner |
Principal Accounting Officer |
Option Exercise (Sell) |
4,253 |
- |
- |
- |
| 2025-03-15 |
Demartini Robert |
Chief Executive Officer |
Option Exercise (Sell) |
56,258 |
- |
- |
56,529 |
| 2025-03-15 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
Option Exercise (Sell) |
11,235 |
- |
- |
11,235 |
| 2025-03-15 |
Haynor Eric Scott |
Chief Operating Officer |
Option Exercise (Sell) |
14,097 |
- |
- |
14,097 |
| 2025-03-15 |
Kerby Jeffery Scott |
Chief of Owned Retail |
Option Exercise (Sell) |
9,186 |
- |
- |
9,186 |
| 2025-03-14 |
Vogensen Todd E. |
Chief Financial Officer |
Tax Withholding of RSU |
12,488 |
$0.90 |
$11.24K |
30,722 |
| 2025-03-14 |
Mcdermott Tricia |
Chief Legal Officer |
Tax Withholding of RSU |
10,176 |
$0.90 |
$9.16K |
25,832 |
| 2025-03-12 |
Coliseum Capital Management, Llc |
10 Percent Owner |
RSU Award |
6,229,508 |
$1.50 |
$9.34M |
19,672,131 |
| 2025-03-12 |
Vogensen Todd E. |
Chief Financial Officer |
RSU Award |
450,000 |
- |
- |
450,000 |
| 2025-03-12 |
Roddy Jack |
Chief People Officer |
RSU Award |
175,000 |
- |
- |
175,000 |
| 2025-03-12 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
RSU Award |
175,000 |
- |
- |
175,000 |
| 2025-03-12 |
Haynor Eric Scott |
Chief Operating Officer |
RSU Award |
350,000 |
- |
- |
350,000 |
| 2024-11-15 |
Peterson Douglas Scott |
Director |
Gift (Given) |
23,028 |
- |
- |
- |
| 2024-10-25 |
Roddy Jack |
Chief People Officer |
Option Exercise (Sell) |
2,177 |
- |
- |
- |
| 2024-10-09 |
Peterson Douglas Scott |
Director |
Gift (Received) |
31,765 |
- |
- |
3,210,931 |
| 2024-06-28 |
Demartini Robert |
Chief Executive Officer |
Informative Buy |
138,834 |
$1.03 |
$143.15K |
663,669 |
| 2024-06-27 |
Demartini Robert |
Chief Executive Officer |
Informative Buy |
10,105 |
$1.01 |
$10.22K |
524,835 |
| 2024-06-26 |
Demartini Robert |
Chief Executive Officer |
Informative Buy |
51,061 |
$0.98 |
$50.28K |
514,730 |
| 2024-06-20 |
Krausz Keira |
Chief Marketing Officer |
RSU Award |
56,069 |
- |
- |
56,069 |
| 2024-06-20 |
Vogensen Todd E. |
Chief Financial Officer |
RSU Award |
72,347 |
- |
- |
72,347 |
| 2024-06-20 |
Roddy Jack |
Chief People Officer |
RSU Award |
50,643 |
- |
- |
50,643 |
| 2024-06-20 |
Mcdermott Tricia |
Chief Legal Officer |
RSU Award |
51,245 |
- |
- |
51,245 |
| 2024-06-20 |
Ulrich George Turner |
Principal Accounting Officer |
RSU Award |
19,728 |
- |
- |
19,728 |
| 2024-06-20 |
Demartini Robert |
Chief Executive Officer |
RSU Award |
241,157 |
- |
- |
241,157 |
| 2024-06-20 |
Hutchings Jeffrey Layne |
Chief Innovation Officer |
RSU Award |
50,643 |
- |
- |
50,643 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
