There have been 50 recent insider transactions recorded for Southwest Airlines Co. (LUV), including 31 buys and 15 sells. Total insider buying was valued at $1.29M and total insider selling at $7.43M.
Notable insiders with recent activity include Roach Anthony, Doxey Tom, Jordan Robert E. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — LUV
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-03-21 |
Roach Anthony |
EVP Customer & Brand |
Tax Withholding of RSU |
2,179 |
$39.41 |
$85.87K |
63,673 |
| 2026-03-21 |
Doxey Tom |
EVP, Chief Financial Officer |
Tax Withholding of RSU |
11,447 |
$39.41 |
$451.13K |
104,800 |
| 2026-03-16 |
Jordan Robert E |
CEO & President |
RSU Award |
92,867 |
- |
- |
505,734 |
| 2026-03-16 |
Watterson Andrew M |
Chief Operating Officer |
RSU Award |
35,092 |
- |
- |
206,845 |
| 2026-03-16 |
Jones Justin |
EVP Operations |
RSU Award |
23,863 |
- |
- |
77,216 |
| 2026-03-16 |
Roach Anthony |
EVP Customer & Brand |
RSU Award |
22,058 |
- |
- |
65,852 |
| 2026-03-16 |
Doxey Tom |
EVP, Chief Financial Officer |
RSU Award |
28,199 |
- |
- |
116,247 |
| 2026-03-16 |
Martinez Jimmy Ryan |
Principal Accounting Officer |
RSU Award |
7,294 |
- |
- |
25,423 |
| 2026-03-16 |
Woods Lauren Tauscher |
EVP & CIO |
RSU Award |
18,950 |
- |
- |
49,060 |
| 2026-02-21 |
Jordan Robert E |
CEO & President |
Tax Withholding of RSU |
38,742 |
$52.09 |
$2.02M |
412,867 |
| 2026-02-21 |
Watterson Andrew M |
Chief Operating Officer |
Tax Withholding of RSU |
17,942 |
$52.09 |
$934.6K |
171,753 |
| 2026-02-21 |
Jones Justin |
EVP Operations |
Tax Withholding of RSU |
8,507 |
$52.09 |
$443.13K |
53,353 |
| 2026-02-21 |
Roach Anthony |
EVP Customer & Brand |
Tax Withholding of RSU |
3,658 |
$52.09 |
$190.55K |
43,794 |
| 2026-02-21 |
Martinez Jimmy Ryan |
Principal Accounting Officer |
Tax Withholding of RSU |
2,755 |
$52.09 |
$143.51K |
18,129 |
| 2026-02-21 |
Woods Lauren Tauscher |
EVP & CIO |
Tax Withholding of RSU |
4,585 |
$52.09 |
$238.83K |
30,110 |
| 2025-12-05 |
Jones Justin |
EVP Operations |
Informative Sell |
8,085 |
$37.36 |
$302.06K |
61,860 |
| 2025-12-01 |
Woods Lauren Tauscher |
EVP & CIO |
Unknown |
- |
- |
- |
34,684 |
| 2025-08-21 |
Martinez Jimmy Ryan |
Principal Accounting Officer |
Tax Withholding of RSU |
68 |
$31.07 |
$2.11K |
20,884 |
| 2025-08-18 |
Watterson Andrew M |
Chief Operating Officer |
Discretionary Buy |
17,926 |
$31.31 |
$561.26K |
17,926 |
| 2025-08-06 |
Saretsky Gregg A |
Director |
Informative Buy |
600 |
$30.03 |
$18.02K |
20,899 |
| 2025-08-05 |
Feinberg Sarah |
Director |
Informative Buy |
1,300 |
$30.01 |
$39.01K |
14,029 |
| 2025-05-14 |
Brooks Douglas H |
Director |
RSU Award |
5,418 |
- |
- |
81,306 |
| 2025-05-14 |
Saretsky Gregg A |
Director |
RSU Award |
5,418 |
- |
- |
20,299 |
| 2025-05-14 |
Fornaro Robert L |
Director |
RSU Award |
5,418 |
- |
- |
9,429 |
| 2025-05-14 |
Gangwal Rakesh |
Director |
RSU Award |
5,418 |
- |
- |
3,611,729 |
| 2025-05-14 |
Hess David P |
Director |
RSU Award |
5,418 |
- |
- |
28,574 |
| 2025-05-14 |
Grissen David |
Director |
RSU Award |
5,418 |
- |
- |
9,429 |
| 2025-05-14 |
Watson Patricia A |
Director |
RSU Award |
5,418 |
- |
- |
16,661 |
| 2025-05-14 |
Breber Pierre R |
Director |
RSU Award |
5,418 |
- |
- |
9,429 |
| 2025-05-14 |
Cush C. David |
Director |
RSU Award |
5,418 |
- |
- |
24,429 |
| 2025-05-14 |
Reynolds Christopher P. |
Director |
RSU Award |
5,418 |
- |
- |
24,332 |
| 2025-05-14 |
Atherton Lisa M |
Director |
RSU Award |
5,418 |
- |
- |
11,540 |
| 2025-05-14 |
Feinberg Sarah |
Director |
RSU Award |
5,418 |
- |
- |
12,729 |
| 2025-04-30 |
Saretsky Gregg A |
Director |
Informative Buy |
3,670 |
$27.29 |
$100.17K |
14,881 |
| 2025-04-29 |
Breber Pierre R |
Director |
Informative Buy |
100 |
$26.74 |
$2.67K |
34,100 |
| 2025-04-28 |
Hess David P |
Director |
Informative Buy |
7,500 |
$26.52 |
$198.9K |
23,156 |
| 2025-04-01 |
Martinez Jimmy Ryan |
Principal Accounting Officer |
Unknown |
- |
- |
- |
923 |
| 2025-03-14 |
Feinberg Sarah |
Director |
Informative Buy |
500 |
$31.48 |
$15.74K |
7,311 |
| 2025-03-14 |
Roach Anthony |
EVP Customer & Brand |
RSU Award |
16,609 |
- |
- |
47,448 |
| 2025-03-14 |
Doxey Tom |
EVP, Chief Financial Officer |
RSU Award |
47,274 |
- |
- |
47,274 |
| 2025-03-13 |
Watson Patricia A |
Director |
Informative Buy |
3,268 |
$30.58 |
$99.94K |
11,243 |
| 2025-03-13 |
Reynolds Christopher P. |
Director |
Informative Buy |
3,258 |
$30.68 |
$99.96K |
18,914 |
| 2025-03-12 |
Cush C. David |
Director |
Informative Buy |
5,000 |
$30.03 |
$150.15K |
19,011 |
| 2025-03-10 |
Doxey Tom |
EVP, Chief Financial Officer |
Unknown |
- |
- |
- |
- |
| 2025-03-01 |
Roach Anthony |
EVP Customer & Brand |
Unknown |
- |
- |
- |
78 |
| 2025-02-21 |
Jordan Robert E |
CEO & President |
Tax Withholding of RSU |
35,279 |
$29.81 |
$1.05M |
451,609 |
| 2025-02-21 |
Romo Tammy |
EVP & CFO |
Tax Withholding of RSU |
15,492 |
$29.81 |
$461.82K |
281,953 |
| 2025-02-21 |
Watterson Andrew M |
Chief Operating Officer |
Tax Withholding of RSU |
16,285 |
$29.81 |
$485.46K |
189,695 |
| 2025-02-21 |
Rutherford Linda B. |
Chief Administration Officer |
Tax Withholding of RSU |
12,853 |
$29.81 |
$383.15K |
119,259 |
| 2025-02-21 |
Green Ryan C. |
EVP Chief Transformation Ofr. |
Tax Withholding of RSU |
7,918 |
$29.81 |
$236.04K |
86,816 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
