There have been 50 recent insider transactions recorded for ServiceNow, Inc. (NOW), including 17 buys and 31 sells. Total insider buying was valued at $3M and total insider selling at $2.5M.
Notable insiders with recent activity include Mcdermott William R, Fipps Paul, Mastantuono Gina. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — NOW
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-02-27 |
Mcdermott William R |
Chairman & CEO |
Informative Buy |
28,677 |
$104.60 |
$3M |
158,229 |
| 2026-02-23 |
Fipps Paul |
President, Global Customer Ops |
Informative Sell |
3,696 |
$101.77 |
$376.14K |
8,061 |
| 2026-02-18 |
Fipps Paul |
President, Global Customer Ops |
Informative Sell |
9,641 |
$105.93 |
$1.02M |
11,757 |
| 2026-02-17 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
115,860 |
- |
- |
- |
| 2026-02-17 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
44,407 |
- |
- |
- |
| 2026-02-17 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
27,038 |
- |
- |
- |
| 2026-02-17 |
Fipps Paul |
President, Global Customer Ops |
Option Exercise (Sell) |
9,468 |
- |
- |
- |
| 2026-02-17 |
Mcbride Kevin Thomas |
Former Principal Acctg Officer |
Option Exercise (Sell) |
6,569 |
- |
- |
- |
| 2026-02-17 |
Zavery Amit |
President, CPO and COO |
RSU Award |
86,162 |
- |
- |
86,162 |
| 2026-02-17 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
RSU Award |
26,512 |
- |
- |
26,512 |
| 2026-02-17 |
Fontaine Danielle |
Principal Accounting Officer |
Unknown |
2,825 |
- |
- |
- |
| 2026-02-17 |
Fontaine Danielle |
Principal Accounting Officer |
Option Exercise (Sell) |
485 |
- |
- |
1,945 |
| 2026-02-13 |
Mcbride Kevin Thomas |
Principal Accounting Officer |
Informative Sell |
1,400 |
$105.71 |
$147.99K |
26,314 |
| 2026-02-13 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
6,275 |
- |
- |
50,190 |
| 2026-02-13 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
2,355 |
- |
- |
18,825 |
| 2026-02-13 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
1,490 |
- |
- |
11,925 |
| 2026-02-13 |
Fipps Paul |
President, Global Customer Ops |
Tax Withholding of RSU |
378 |
$107.08 |
$40.48K |
6,609 |
| 2026-02-13 |
Mcbride Kevin Thomas |
Former Principal Acctg Officer |
Option Exercise (Sell) |
315 |
- |
- |
2,510 |
| 2026-02-13 |
Zavery Amit |
President, CPO and COO |
Option Exercise (Sell) |
3,135 |
- |
- |
25,100 |
| 2026-02-13 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
Tax Withholding of RSU |
696 |
$107.08 |
$74.53K |
2,160 |
| 2026-02-12 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
3,005 |
- |
- |
- |
| 2026-02-12 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
1,140 |
- |
- |
- |
| 2026-02-12 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
685 |
- |
- |
- |
| 2026-02-12 |
Chamberlain Paul Edward |
Director |
Informative Sell |
1,500 |
$101.17 |
$151.76K |
46,430 |
| 2026-02-12 |
Fipps Paul |
President, Global Customer Ops |
Option Exercise (Sell) |
205 |
- |
- |
- |
| 2026-02-10 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
Unknown |
34,283 |
- |
- |
- |
| 2026-02-09 |
Elmer Russell S |
Other: Special Counsel |
RSU Award |
12,359 |
- |
- |
24,729 |
| 2026-02-09 |
Mcdermott William R |
Chairman & CEO |
RSU Award |
57,930 |
- |
- |
115,860 |
| 2026-02-09 |
Mastantuono Gina |
President and CFO |
RSU Award |
22,207 |
- |
- |
44,407 |
| 2026-02-09 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
RSU Award |
13,518 |
- |
- |
27,038 |
| 2026-02-09 |
Fipps Paul |
President, Global Customer Ops |
RSU Award |
4,733 |
- |
- |
9,468 |
| 2026-02-09 |
Mcbride Kevin Thomas |
Principal Accounting Officer |
RSU Award |
3,284 |
- |
- |
6,569 |
| 2026-02-09 |
Tzitzon Nicholas |
Vice Chairman |
RSU Award |
11,587 |
- |
- |
23,177 |
| 2026-02-06 |
Elmer Russell S |
Other: Special Counsel |
Option Exercise (Sell) |
9,470 |
- |
- |
- |
| 2026-02-06 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
40,014 |
- |
- |
- |
| 2026-02-06 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
18,005 |
- |
- |
- |
| 2026-02-06 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
12,001 |
- |
- |
- |
| 2026-02-06 |
Fipps Paul |
President, Global Customer Ops |
Option Exercise (Sell) |
75 |
- |
- |
720 |
| 2026-02-06 |
Mcbride Kevin Thomas |
Principal Accounting Officer |
Option Exercise (Sell) |
560 |
- |
- |
- |
| 2026-02-06 |
Zavery Amit |
President, CPO and COO |
Option Exercise (Sell) |
31,089 |
- |
- |
- |
| 2026-02-06 |
Tzitzon Nicholas |
Vice Chairman |
Option Exercise (Sell) |
10,004 |
- |
- |
- |
| 2026-02-03 |
Elmer Russell S |
General Counsel |
RSU Award |
9,470 |
- |
- |
9,470 |
| 2026-02-03 |
Mcdermott William R |
Chairman & CEO |
RSU Award |
40,014 |
- |
- |
40,014 |
| 2026-02-03 |
Mastantuono Gina |
President and CFO |
RSU Award |
18,005 |
- |
- |
18,005 |
| 2026-02-03 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
RSU Award |
12,001 |
- |
- |
12,001 |
| 2026-02-03 |
Fipps Paul |
President, Global Customer Ops |
RSU Award |
5,799 |
- |
- |
5,799 |
| 2026-02-03 |
Zavery Amit |
President, CPO and COO |
RSU Award |
31,089 |
- |
- |
31,089 |
| 2026-02-03 |
Tzitzon Nicholas |
Vice Chairman |
RSU Award |
10,004 |
- |
- |
10,004 |
| 2025-12-05 |
Mastantuono Gina |
President and CFO |
Informative Sell |
415 |
$850.00 |
$352.75K |
12,228 |
| 2025-11-28 |
Mastantuono Gina |
President and CFO |
Informative Sell |
417 |
$808.00 |
$336.94K |
12,643 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
