ServiceNow, Inc. (NOW) has 20 known insider and institutional holders on record. The largest holder is McDermott William R with 158,229 shares. Other notable holders include LUDDY FREDERIC B and Zavery Amit.
Over the last 12 months, insiders have made 194 transactions in NOW stock — 30 buys (valued at $64.25M) and 53 sells (valued at $21.26M). Insider selling has exceeded buying during this period.
NOW Insider Ownership
Top Holder
McDermott William R
158,229 shares
Buys (12 mo)
30
$64.25M value
Sells (12 mo)
53
$21.26M value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Mcdermott William R |
Chairman & CEO |
158,229 |
2026-03-02 |
|
| 2 |
Luddy Frederic B |
Director |
123,113 |
2025-11-14 |
|
| 3 |
Zavery Amit |
President, CPO and COO |
86,162 |
2026-02-19 |
|
| 4 |
Chamberlain Paul Edward |
Director |
46,430 |
2026-02-13 |
|
| 5 |
Miller Jeffrey A |
Director |
40,638 |
2025-02-11 |
|
| 6 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
26,512 |
2026-02-19 |
|
| 7 |
Elmer Russell S |
Other: Special Counsel |
24,729 |
2026-02-11 |
|
| 8 |
Tzitzon Nicholas |
Vice Chairman |
23,177 |
2026-02-11 |
|
| 9 |
Mastantuono Gina |
President and CFO |
18,825 |
2026-02-18 |
|
| 10 |
Bedi Christopher |
Chief Digital Information Ofc |
15,892 |
2024-06-07 |
|
| 11 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
11,925 |
2026-02-18 |
|
| 12 |
Sands Anita M |
Director |
9,307 |
2025-09-02 |
|
| 13 |
Fipps Paul |
President, Global Customer Ops |
8,061 |
2026-02-25 |
|
| 14 |
Desai Chirantan Jitendra |
President & COO |
5,492 |
2024-05-21 |
|
| 15 |
Smith Paul John |
Pres., Global Cust.& Field Ops |
5,224 |
2025-02-21 |
|
| 16 |
Bostrom Susan L |
Director |
3,685 |
2025-05-27 |
|
| 17 |
Chadwick Jonathan |
Director |
3,524 |
2025-05-27 |
|
| 18 |
Mcbride Kevin Thomas |
Former Principal Acctg Officer |
2,510 |
2026-02-18 |
|
| 19 |
Fontaine Danielle |
Principal Accounting Officer |
1,945 |
2026-02-19 |
|
| 20 |
Briggs Teresa |
Director |
1,869 |
2025-05-29 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-02-27 |
Mcdermott William R |
Chairman & CEO |
Informative Buy |
28,677 |
$104.60 |
$3M |
| 2026-02-23 |
Fipps Paul |
President, Global Customer Ops |
Informative Sell |
3,696 |
$101.77 |
$376.14K |
| 2026-02-17 |
Fontaine Danielle |
Principal Accounting Officer |
Option Exercise (Sell) |
485 |
- |
- |
| 2026-02-17 |
Fontaine Danielle |
Principal Accounting Officer |
Unknown |
2,825 |
- |
- |
| 2026-02-17 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
RSU Award |
26,512 |
- |
- |
| 2026-02-17 |
Zavery Amit |
President, CPO and COO |
RSU Award |
86,162 |
- |
- |
| 2026-02-17 |
Mcbride Kevin Thomas |
Former Principal Acctg Officer |
Option Exercise (Sell) |
6,569 |
- |
- |
| 2026-02-18 |
Fipps Paul |
President, Global Customer Ops |
Informative Sell |
9,641 |
$105.93 |
$1.02M |
| 2026-02-17 |
Fipps Paul |
President, Global Customer Ops |
Option Exercise (Sell) |
9,468 |
- |
- |
| 2026-02-17 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
27,038 |
- |
- |
| 2026-02-17 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
44,407 |
- |
- |
| 2026-02-17 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
115,860 |
- |
- |
| 2026-02-13 |
Nowbar Hossein |
Pres. & Chief Legal Officer |
Tax Withholding of RSU |
696 |
$107.08 |
$74.53K |
| 2026-02-13 |
Zavery Amit |
President, CPO and COO |
Option Exercise (Sell) |
3,135 |
- |
- |
| 2026-02-13 |
Mcbride Kevin Thomas |
Former Principal Acctg Officer |
Option Exercise (Sell) |
315 |
- |
- |
| 2026-02-13 |
Fipps Paul |
President, Global Customer Ops |
Tax Withholding of RSU |
378 |
$107.08 |
$40.48K |
| 2026-02-13 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
1,490 |
- |
- |
| 2026-02-13 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
2,355 |
- |
- |
| 2026-02-13 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
6,275 |
- |
- |
| 2026-02-13 |
Mcbride Kevin Thomas |
Principal Accounting Officer |
Informative Sell |
1,400 |
$105.71 |
$147.99K |
| 2026-02-12 |
Fipps Paul |
President, Global Customer Ops |
Option Exercise (Sell) |
205 |
- |
- |
| 2026-02-12 |
Chamberlain Paul Edward |
Director |
Informative Sell |
1,500 |
$101.17 |
$151.76K |
| 2026-02-12 |
Canney Jacqueline P |
Chief People & AI Enblmt. Off. |
Option Exercise (Sell) |
685 |
- |
- |
| 2026-02-12 |
Mastantuono Gina |
President and CFO |
Option Exercise (Sell) |
1,140 |
- |
- |
| 2026-02-12 |
Mcdermott William R |
Chairman & CEO |
Option Exercise (Sell) |
3,005 |
- |
- |
