There have been 50 recent insider transactions recorded for Sally Beauty Holdings, Inc. (SBH), including 21 buys and 27 sells. Total insider buying was valued at $163.13K and total insider selling at $594.88K.
Notable insiders with recent activity include Boyer Jeffrey N, Ferguson Diana Sue, Flur Dorlisa K. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — SBH
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-01-22 |
Boyer Jeffrey N |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
- |
| 2026-01-22 |
Ferguson Diana Sue |
Director |
RSU Award |
9,975 |
- |
- |
9,975 |
| 2026-01-22 |
Flur Dorlisa K |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
- |
| 2026-01-22 |
Molloy Lawrence |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
- |
| 2026-01-22 |
Perelman Debra Golding |
Director |
RSU Award |
9,975 |
- |
- |
9,975 |
| 2026-01-22 |
Bishop Rachel Rothe |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
- |
| 2026-01-22 |
Cox Erin Nealy |
Director |
RSU Award |
9,975 |
- |
- |
9,975 |
| 2026-01-22 |
Head James M |
Director |
RSU Award |
9,975 |
- |
- |
9,975 |
| 2026-01-22 |
Rangel Max R. |
Director |
RSU Award |
9,975 |
- |
- |
9,975 |
| 2025-12-11 |
Mcintosh Kim |
GVP, Controller & CAO |
Informative Sell |
5,900 |
$15.71 |
$92.7K |
21,295 |
| 2025-12-01 |
Sherman Scott C |
SVP, CLO and Chro |
Informative Sell |
15,000 |
$16.27 |
$244.09K |
57,585 |
| 2025-11-15 |
Platz Marlo Michelle Cormier |
SVP & CFO |
Option Exercise (Sell) |
6,418 |
- |
- |
- |
| 2025-11-15 |
Spinks Mark Gregory |
President Beauty Systems Group |
Option Exercise (Sell) |
5,067 |
- |
- |
- |
| 2025-11-15 |
Paulonis Denise |
President & CEO |
Option Exercise (Sell) |
32,088 |
- |
- |
- |
| 2025-11-15 |
Sherman Scott C |
SVP, CLO and Chro |
Option Exercise (Sell) |
3,885 |
- |
- |
- |
| 2025-11-15 |
Goss John Howard Jr |
SVP & President Sally Beauty |
Option Exercise (Sell) |
5,067 |
- |
- |
- |
| 2025-11-15 |
Mcintosh Kim |
GVP, Controller & CAO |
Option Exercise (Sell) |
1,351 |
- |
- |
- |
| 2025-11-05 |
Platz Marlo Michelle Cormier |
SVP & CFO |
RSU Award |
6,418 |
- |
- |
6,418 |
| 2025-11-05 |
Spinks Mark Gregory |
President Beauty Systems Group |
RSU Award |
5,067 |
- |
- |
5,067 |
| 2025-11-05 |
Paulonis Denise |
President & CEO |
RSU Award |
32,088 |
- |
- |
32,088 |
| 2025-11-05 |
Sherman Scott C |
SVP, CLO and Chro |
RSU Award |
3,885 |
- |
- |
3,885 |
| 2025-11-05 |
Goss John Howard Jr |
SVP & President Sally Beauty |
RSU Award |
5,067 |
- |
- |
5,067 |
| 2025-11-05 |
Mcintosh Kim |
GVP, Controller & CAO |
RSU Award |
1,351 |
- |
- |
1,351 |
| 2025-09-04 |
Rangel Max R. |
Director |
Informative Buy |
3,500 |
$14.07 |
$49.24K |
3,500 |
| 2025-08-13 |
Perelman Debra Golding |
Director |
Informative Buy |
2,300 |
$13.48 |
$31.01K |
2,300 |
| 2025-08-08 |
Paulonis Denise |
President & CEO |
Informative Buy |
4,500 |
$11.74 |
$52.83K |
366,865 |
| 2025-08-07 |
Ferguson Diana Sue |
Director |
Informative Buy |
2,500 |
$12.02 |
$30.05K |
7,912 |
| 2025-06-12 |
Rangel Max R. |
Officer |
Unknown |
- |
- |
- |
- |
| 2025-01-24 |
Boyer Jeffrey N |
Director |
Option Exercise (Sell) |
15,470 |
- |
- |
- |
| 2025-01-24 |
Ferguson Diana Sue |
Director |
RSU Award |
14,532 |
- |
- |
14,532 |
| 2025-01-24 |
Flur Dorlisa K |
Director |
Option Exercise (Sell) |
15,470 |
- |
- |
- |
| 2025-01-24 |
Molloy Lawrence |
Director |
Option Exercise (Sell) |
15,470 |
- |
- |
- |
| 2025-01-24 |
Perelman Debra Golding |
Officer |
Unknown |
- |
- |
- |
- |
| 2025-01-24 |
Perelman Debra Golding |
Director |
RSU Award |
14,532 |
- |
- |
14,532 |
| 2025-01-24 |
Bishop Rachel Rothe |
Director |
Option Exercise (Sell) |
15,470 |
- |
- |
- |
| 2025-01-24 |
Conroy James Grant |
Director |
Option Exercise (Sell) |
12,376 |
- |
- |
- |
| 2025-01-24 |
Cox Erin Nealy |
Director |
RSU Award |
14,532 |
- |
- |
14,532 |
| 2025-01-24 |
Head James M |
Director |
RSU Award |
14,532 |
- |
- |
14,532 |
| 2024-11-25 |
Sherman Scott C |
See Remarks |
Informative Sell |
13,500 |
$14.49 |
$195.62K |
42,431 |
| 2024-11-25 |
Mcintosh Kim |
GVP, Controller & CAO |
Informative Sell |
4,300 |
$14.53 |
$62.48K |
16,685 |
| 2024-11-15 |
Paulonis Denise |
President & CEO |
Option Exercise (Sell) |
69,339 |
- |
- |
138,679 |
| 2024-11-15 |
Platz Marlo Michelle Cormier |
SVP & CFO |
Option Exercise (Sell) |
2,840 |
- |
- |
- |
| 2024-11-15 |
Spinks Mark Gregory |
See Remarks |
Option Exercise (Sell) |
2,130 |
- |
- |
- |
| 2024-11-15 |
Paulonis Denise |
President & CEO |
Option Exercise (Sell) |
15,084 |
- |
- |
- |
| 2024-11-15 |
Sherman Scott C |
See Remarks |
Option Exercise (Sell) |
1,775 |
- |
- |
- |
| 2024-11-15 |
Goss John Howard Jr |
SVP & President Sally Beauty |
Option Exercise (Sell) |
2,130 |
- |
- |
- |
| 2024-11-15 |
Edwards Mary Beth Beth |
See Remarks |
Option Exercise (Sell) |
1,775 |
- |
- |
- |
| 2024-11-15 |
Mcintosh Kim |
GVP, Controller & CAO |
Option Exercise (Sell) |
710 |
- |
- |
- |
| 2024-11-06 |
Platz Marlo Michelle Cormier |
SVP, CFO |
RSU Award |
2,840 |
- |
- |
2,840 |
| 2024-11-06 |
Spinks Mark Gregory |
See Remarks |
RSU Award |
2,130 |
- |
- |
2,130 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
