Sally Beauty Holdings, Inc. (SBH) has 20 known insider and institutional holders on record. The largest holder is Brickman Christian A. with 471,136 shares. Other notable holders include WINTERHALTER GARY and Paulonis Denise.
Over the last 12 months, insiders have made 29 transactions in SBH stock — 15 buys (valued at $163.13K) and 2 sells (valued at $336.78K). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.
SBH Insider Ownership
Top Holder
Brickman Christian A.
471,136 shares
Buys (12 mo)
15
$163.13K value
Sells (12 mo)
2
$336.78K value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Brickman Christian A. |
President & CEO |
471,136 |
2021-08-02 |
|
| 2 |
Winterhalter Gary |
Executive Chairman |
140,404 |
2015-11-04 |
|
| 3 |
Paulonis Denise |
President & CEO |
138,679 |
2025-11-18 |
|
| 4 |
Mcmaster Robert R |
Director |
100,092 |
2022-11-04 |
|
| 5 |
Alt Aaron E |
SVP, CFO & President-sbs |
98,853 |
2020-11-17 |
|
| 6 |
Sherman Scott C |
SVP, CLO and Chro |
57,585 |
2025-12-03 |
|
| 7 |
Golliher John R |
Director |
33,080 |
2015-10-02 |
|
| 8 |
Walker Brian E. |
SVP and Chro |
29,232 |
2015-10-30 |
|
| 9 |
Grimes Donald T |
SVP, CFO & COO |
26,150 |
2017-12-14 |
|
| 10 |
Flaherty Mark J |
SVP and CFO |
24,215 |
2016-10-04 |
|
| 11 |
Selvidge Chad |
SVP & CMO |
23,208 |
2018-11-06 |
|
| 12 |
Mcintosh Kim |
GVP, Controller & CAO |
21,295 |
2025-12-12 |
|
| 13 |
Haltom Matthew Olen |
SVP, Gc & Secretary |
19,578 |
2017-11-03 |
|
| 14 |
Kohn Pamela K |
See Remarks |
19,362 |
2021-11-17 |
|
| 15 |
Bishop Rachel Rothe |
Director |
15,470 |
2024-01-29 |
|
| 16 |
Molloy Lawrence |
Director |
15,470 |
2024-01-29 |
|
| 17 |
Boyer Jeffrey N |
Director |
15,470 |
2024-01-29 |
|
| 18 |
Flur Dorlisa K |
Director |
15,470 |
2024-01-29 |
|
| 19 |
Mooney P. Kelly |
Director |
15,401 |
2020-11-06 |
|
| 20 |
Minton Janna |
GVP, CAO & Controller |
15,389 |
2017-02-09 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-01-22 |
Rangel Max R. |
Director |
RSU Award |
9,975 |
- |
- |
| 2026-01-22 |
Head James M |
Director |
RSU Award |
9,975 |
- |
- |
| 2026-01-22 |
Cox Erin Nealy |
Director |
RSU Award |
9,975 |
- |
- |
| 2026-01-22 |
Bishop Rachel Rothe |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
| 2026-01-22 |
Perelman Debra Golding |
Director |
RSU Award |
9,975 |
- |
- |
| 2026-01-22 |
Molloy Lawrence |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
| 2026-01-22 |
Flur Dorlisa K |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
| 2026-01-22 |
Ferguson Diana Sue |
Director |
RSU Award |
9,975 |
- |
- |
| 2026-01-22 |
Boyer Jeffrey N |
Director |
Option Exercise (Sell) |
14,532 |
- |
- |
| 2025-12-11 |
Mcintosh Kim |
GVP, Controller & CAO |
Informative Sell |
5,900 |
$15.71 |
$92.7K |
| 2025-12-01 |
Sherman Scott C |
SVP, CLO and Chro |
Informative Sell |
15,000 |
$16.27 |
$244.09K |
| 2025-11-15 |
Mcintosh Kim |
GVP, Controller & CAO |
Option Exercise (Sell) |
1,351 |
- |
- |
| 2025-11-15 |
Goss John Howard Jr |
SVP & President Sally Beauty |
Option Exercise (Sell) |
5,067 |
- |
- |
| 2025-11-15 |
Sherman Scott C |
SVP, CLO and Chro |
Option Exercise (Sell) |
3,885 |
- |
- |
| 2025-11-15 |
Paulonis Denise |
President & CEO |
Option Exercise (Sell) |
32,088 |
- |
- |
| 2024-11-15 |
Paulonis Denise |
President & CEO |
Option Exercise (Sell) |
69,339 |
- |
- |
| 2025-11-15 |
Spinks Mark Gregory |
President Beauty Systems Group |
Option Exercise (Sell) |
5,067 |
- |
- |
| 2025-11-15 |
Platz Marlo Michelle Cormier |
SVP & CFO |
Option Exercise (Sell) |
6,418 |
- |
- |
| 2025-11-05 |
Mcintosh Kim |
GVP, Controller & CAO |
RSU Award |
1,351 |
- |
- |
| 2025-11-05 |
Goss John Howard Jr |
SVP & President Sally Beauty |
RSU Award |
5,067 |
- |
- |
| 2025-11-05 |
Sherman Scott C |
SVP, CLO and Chro |
RSU Award |
3,885 |
- |
- |
| 2025-11-05 |
Paulonis Denise |
President & CEO |
RSU Award |
32,088 |
- |
- |
| 2025-11-05 |
Spinks Mark Gregory |
President Beauty Systems Group |
RSU Award |
5,067 |
- |
- |
| 2025-11-05 |
Platz Marlo Michelle Cormier |
SVP & CFO |
RSU Award |
6,418 |
- |
- |
| 2025-09-04 |
Rangel Max R. |
Director |
Informative Buy |
3,500 |
$14.07 |
$49.24K |
