Vital Farms, Inc. VITL NASDAQ

NASDAQ Global Market • Consumer Defensive • Agricultural Farm Products • US • USD

SharesGrow Score

82/100

5/7 Pass

SharesGrow Intrinsic Value

There have been 50 recent insider transactions recorded for Vital Farms, Inc. (VITL), including 16 buys and 34 sells. Total insider buying was valued at $230.82K and total insider selling at $3.8M.

Notable insiders with recent activity include Wrede Thilo, Diez-canseco Russell, Pappas Peter Nicholas. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.

Insider Transactions — VITL

Date	Name	Role	Transaction	Shares	Avg. Price	Value	Shares Owned
2026-03-18	Wrede Thilo	Chief Financial Officer	Tax Withholding of RSU	3,192	$15.70	$50.11K	75,477
2026-03-16	Diez-canseco Russell	President, CEO & Exec. Chair	Tax Withholding of RSU	4,798	$17.21	$82.57K	705,560
2026-03-16	Pappas Peter Nicholas	CSO and President, Eggs	Tax Withholding of RSU	928	$17.21	$15.97K	81,669
2026-03-16	Bal Joanne	CLO, Secy. & Head of Impact	Tax Withholding of RSU	1,061	$17.21	$18.26K	55,343
2026-03-16	Mckeon Kathryn	CMO and GM, Butter	Tax Withholding of RSU	928	$17.21	$15.97K	49,671
2026-03-16	Coon Stephanie	Chief Strategy Officer	Tax Withholding of RSU	928	$17.21	$15.97K	56,419
2026-03-12	Diez-canseco Russell	President, CEO & Exec. Chair	Tax Withholding of RSU	11,886	$17.62	$209.43K	710,358
2026-03-12	Pappas Peter Nicholas	CSO and President, Eggs	Tax Withholding of RSU	1,402	$17.62	$24.7K	82,597
2026-03-12	Bal Joanne	CLO, Secy. & Head of Impact	Tax Withholding of RSU	1,586	$17.62	$27.95K	56,404
2026-03-12	Mckeon Kathryn	CMO and GM, Butter	Tax Withholding of RSU	1,683	$17.62	$29.65K	50,599
2026-03-12	Coon Stephanie	Chief Strategy Officer	Tax Withholding of RSU	1,625	$17.62	$28.63K	57,347
2026-03-12	Wrede Thilo	Chief Financial Officer	Tax Withholding of RSU	2,240	$17.62	$39.47K	78,669
2026-03-09	Khoury Karl	Director	Informative Buy	5,000	$18.45	$92.25K	119,789
2026-03-05	Ohayer Matthew	10 Percent Owner	RSU Award	5,530	-	-	6,326,720
2026-03-05	Diez-canseco Russell	President, CEO & Exec. Chair	RSU Award	75,415	-	-	722,244
2026-03-05	Pappas Peter Nicholas	CSO and President, Eggs	RSU Award	19,558	-	-	83,999
2026-03-05	Bal Joanne	CLO, Secy. & Head of Impact	RSU Award	15,184	-	-	57,990
2026-03-05	Mckeon Kathryn	CMO and GM, Butter	RSU Award	15,184	-	-	52,282
2026-03-05	Coon Stephanie	Chief Strategy Officer	RSU Award	13,675	-	-	58,972
2026-03-05	Wrede Thilo	Chief Financial Officer	RSU Award	25,138	-	-	80,909
2026-03-05	Holland Joseph Michael	Chief Supply Chain Officer	RSU Award	15,184	-	-	25,666
2026-03-05	Van Hoven Reena Chauhan	Chief People Officer	RSU Award	13,675	-	-	23,585
2026-03-04	Diez-canseco Russell	President, CEO & Exec. Chair	Tax Withholding of RSU	2,855	$20.30	$57.96K	646,829
2026-03-04	Pappas Peter Nicholas	CSO and President, Eggs	Tax Withholding of RSU	1,019	$20.30	$20.69K	64,441
2026-03-04	Bal Joanne	CLO, Secy. & Head of Impact	Tax Withholding of RSU	784	$20.30	$15.92K	42,806
2026-03-04	Mckeon Kathryn	CMO and GM, Butter	Tax Withholding of RSU	784	$20.30	$15.92K	37,098
2026-03-04	Coon Stephanie	Chief Strategy Officer	Tax Withholding of RSU	745	$20.30	$15.12K	45,297
2026-03-04	Wrede Thilo	Chief Financial Officer	Tax Withholding of RSU	1,769	$20.30	$35.91K	55,771
2026-03-04	Holland Joseph Michael	Chief Supply Chain Officer	Tax Withholding of RSU	969	$20.30	$19.67K	10,482
2026-03-04	Van Hoven Reena Chauhan	Chief People Officer	Tax Withholding of RSU	855	$20.30	$17.36K	9,910
2026-03-02	Ohayer Matthew	10 Percent Owner	Informative Sell	20,000	$20.33	$406.6K	6,321,190
2026-03-02	Cyr William B.	Director	Informative Buy	4,750	$20.70	$98.33K	7,794
2026-03-02	Ohayer Matthew	10 Percent Owner	Informative Sell	15,000	$20.33	$304.95K	6,326,190
2026-02-02	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	1,600	$28.33	$45.33K	6,341,190
2026-01-02	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	12,516	$31.27	$391.38K	6,361,190
2025-12-15	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	5,000	$35.25	$176.25K	6,386,190
2025-12-15	Diez-canseco Russell	President and CEO	Informative Sell	16,734	$35.05	$586.53K	649,684
2025-12-01	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	4,073	$33.67	$137.14K	6,391,190
2025-11-28	Pappas Peter Nicholas	CSO and President, Eggs	Tax Withholding of RSU	261	$32.70	$8.53K	65,460
2025-11-24	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Tax Withholding of RSU	880	$30.67	$26.99K	6,416,190
2025-11-17	Diez-canseco Russell	President and CEO	RSU Award	309	$26.13	$8.07K	666,418
2025-11-17	Pappas Peter Nicholas	CSO and President, Eggs	RSU Award	291	$26.13	$7.6K	65,721
2025-11-17	Bal Joanne	Gc, Sec. and Head of Impact	RSU Award	258	$26.13	$6.74K	43,590
2025-11-17	Coon Stephanie	SVP Strategy	RSU Award	401	$26.13	$10.48K	46,180
2025-11-17	Wrede Thilo	Chief Financial Officer	RSU Award	281	$26.13	$7.34K	59,064
2025-11-04	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	5,000	$37.78	$188.9K	6,417,070
2025-11-03	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	3,592	$32.35	$116.2K	6,422,070
2025-10-08	Diez-canseco Russell	President and CEO	Informative Sell	4,404	$44.72	$196.95K	666,109
2025-10-01	Ohayer Matthew	10 Percent Owner, Officer: Executive Chairperson	Informative Sell	10,864	$40.63	$441.4K	6,447,070
2025-09-16	Van Hoven Reena Chauhan	Chief People Officer	Tax Withholding of RSU	344	$47.05	$16.19K	10,765

■ Informative Buy/Sell — open market transaction (most significant) ■ Uninformative Buy — award, option exercise, conversion ■ Uninformative Sell — tax withholding, award vest sale ■ Neutral — gift, trust, expiry