Vital Farms, Inc. (VITL) has 20 known insider and institutional holders on record. The largest holder is OHAYER MATTHEW with 6,326,190 shares. Other notable holders include Diez-Canseco Russell and Khoury Karl.
Over the last 12 months, insiders have made 96 transactions in VITL stock — 24 buys (valued at $510.57K) and 37 sells (valued at $22.44M). Insider selling has exceeded buying during this period.
VITL Insider Ownership
Top Holder
OHAYER MATTHEW
6,326,190 shares
Buys (12 mo)
24
$510.57K value
Sells (12 mo)
37
$22.44M value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Ohayer Matthew |
10 Percent Owner |
6,326,190 |
2026-03-13 |
|
| 2 |
Diez-canseco Russell |
President, CEO & Exec. Chair |
710,358 |
2026-03-16 |
|
| 3 |
Khoury Karl |
Director |
119,789 |
2026-03-11 |
|
| 4 |
Pappas Peter Nicholas |
CSO and President, Eggs |
82,597 |
2026-03-16 |
|
| 5 |
Wrede Thilo |
Chief Financial Officer |
75,477 |
2026-03-20 |
|
| 6 |
Coon Stephanie |
Chief Strategy Officer |
57,347 |
2026-03-16 |
|
| 7 |
Bal Joanne |
CLO, Secy. & Head of Impact |
56,404 |
2026-03-16 |
|
| 8 |
Dale Jason |
COO |
56,123 |
2024-05-17 |
|
| 9 |
Mckeon Kathryn |
CMO and GM, Butter |
50,599 |
2026-03-16 |
|
| 10 |
Ruiz Gisel |
Director |
40,398 |
2025-06-13 |
|
| 11 |
Meissner Bo Erick |
Chief Financial Officer |
38,984 |
2023-04-17 |
|
| 12 |
Drever Brent |
Director |
37,160 |
2021-11-23 |
|
| 13 |
Flanagan Glenda J |
Director |
31,398 |
2025-06-13 |
|
| 14 |
Amoo-gottfried Kofi Owusu |
Director |
28,686 |
2025-06-13 |
|
| 15 |
Kennedy Kelly J. |
Director |
20,427 |
2025-06-13 |
|
| 16 |
Marcus Scott |
Chief Marketing Officer |
18,750 |
2020-07-30 |
|
| 17 |
Post Denny Marie |
Director |
16,312 |
2025-08-18 |
|
| 18 |
Dawson Jeffery S |
Chief Accounting Officer |
14,095 |
2024-03-26 |
|
| 19 |
Holland Joseph Michael |
Chief Supply Chain Officer |
10,482 |
2026-03-06 |
|
| 20 |
Van Hoven Reena Chauhan |
Chief People Officer |
9,910 |
2026-03-06 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-18 |
Wrede Thilo |
Chief Financial Officer |
Tax Withholding of RSU |
3,192 |
$15.70 |
$50.11K |
| 2026-03-12 |
Wrede Thilo |
Chief Financial Officer |
Tax Withholding of RSU |
2,240 |
$17.62 |
$39.47K |
| 2026-03-16 |
Coon Stephanie |
Chief Strategy Officer |
Tax Withholding of RSU |
928 |
$17.21 |
$15.97K |
| 2026-03-12 |
Coon Stephanie |
Chief Strategy Officer |
Tax Withholding of RSU |
1,625 |
$17.62 |
$28.63K |
| 2026-03-16 |
Mckeon Kathryn |
CMO and GM, Butter |
Tax Withholding of RSU |
928 |
$17.21 |
$15.97K |
| 2026-03-12 |
Mckeon Kathryn |
CMO and GM, Butter |
Tax Withholding of RSU |
1,683 |
$17.62 |
$29.65K |
| 2026-03-16 |
Bal Joanne |
CLO, Secy. & Head of Impact |
Tax Withholding of RSU |
1,061 |
$17.21 |
$18.26K |
| 2026-03-12 |
Bal Joanne |
CLO, Secy. & Head of Impact |
Tax Withholding of RSU |
1,586 |
$17.62 |
$27.95K |
| 2026-03-16 |
Pappas Peter Nicholas |
CSO and President, Eggs |
Tax Withholding of RSU |
928 |
$17.21 |
$15.97K |
| 2026-03-12 |
Pappas Peter Nicholas |
CSO and President, Eggs |
Tax Withholding of RSU |
1,402 |
$17.62 |
$24.7K |
| 2026-03-16 |
Diez-canseco Russell |
President, CEO & Exec. Chair |
Tax Withholding of RSU |
4,798 |
$17.21 |
$82.57K |
| 2026-03-12 |
Diez-canseco Russell |
President, CEO & Exec. Chair |
Tax Withholding of RSU |
11,886 |
$17.62 |
$209.43K |
| 2026-03-02 |
Ohayer Matthew |
10 Percent Owner |
Informative Sell |
15,000 |
$20.33 |
$304.95K |
| 2026-03-09 |
Khoury Karl |
Director |
Informative Buy |
5,000 |
$18.45 |
$92.25K |
| 2026-03-05 |
Van Hoven Reena Chauhan |
Chief People Officer |
RSU Award |
13,675 |
- |
- |
| 2026-03-04 |
Van Hoven Reena Chauhan |
Chief People Officer |
Tax Withholding of RSU |
855 |
$20.30 |
$17.36K |
| 2026-03-05 |
Holland Joseph Michael |
Chief Supply Chain Officer |
RSU Award |
15,184 |
- |
- |
| 2026-03-04 |
Holland Joseph Michael |
Chief Supply Chain Officer |
Tax Withholding of RSU |
969 |
$20.30 |
$19.67K |
| 2026-03-05 |
Wrede Thilo |
Chief Financial Officer |
RSU Award |
25,138 |
- |
- |
| 2026-03-04 |
Wrede Thilo |
Chief Financial Officer |
Tax Withholding of RSU |
1,769 |
$20.30 |
$35.91K |
| 2026-03-05 |
Coon Stephanie |
Chief Strategy Officer |
RSU Award |
13,675 |
- |
- |
| 2026-03-04 |
Coon Stephanie |
Chief Strategy Officer |
Tax Withholding of RSU |
745 |
$20.30 |
$15.12K |
| 2026-03-05 |
Mckeon Kathryn |
CMO and GM, Butter |
RSU Award |
15,184 |
- |
- |
| 2026-03-04 |
Mckeon Kathryn |
CMO and GM, Butter |
Tax Withholding of RSU |
784 |
$20.30 |
$15.92K |
| 2026-03-05 |
Bal Joanne |
CLO, Secy. & Head of Impact |
RSU Award |
15,184 |
- |
- |
