There have been 50 recent insider transactions recorded for Wayfair Inc. (W), including 12 buys and 31 sells. Total insider buying was valued at RSU Award and total insider selling at $21.61M.
Notable insiders with recent activity include Blotner Jon, Tan Fiona, Gulliver Kate. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — W
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-04-02 |
Blotner Jon |
Pres., Commercial & Operations |
Informative Sell |
4,790 |
$72.19 |
$345.79K |
111,158 |
| 2026-04-01 |
Tan Fiona |
Chief Technology Officer |
Option Exercise (Sell) |
21,457 |
- |
- |
- |
| 2026-04-01 |
Gulliver Kate |
CFO and Chief Admin Officer |
Option Exercise (Sell) |
17,848 |
- |
- |
- |
| 2026-04-01 |
Blotner Jon |
Pres., Commercial & Operations |
Option Exercise (Sell) |
18,549 |
- |
- |
- |
| 2026-03-25 |
Conine Steven |
Director |
Informative Sell |
5,078 |
$79.34 |
$402.89K |
49,073 |
| 2026-03-25 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
5,068 |
$79.38 |
$402.3K |
49,137 |
| 2026-03-24 |
Conine Steven |
Director |
Informative Sell |
1,687 |
$77.14 |
$130.14K |
59,467 |
| 2026-03-24 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
1,571 |
$77.18 |
$121.25K |
59,748 |
| 2026-03-23 |
Conine Steven |
Director |
Informative Sell |
23,964 |
$78.43 |
$1.88M |
61,154 |
| 2026-03-23 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
23,539 |
$78.44 |
$1.85M |
61,319 |
| 2026-03-18 |
Tan Fiona |
Chief Technology Officer |
RSU Award |
21,457 |
- |
- |
21,457 |
| 2026-03-18 |
Gulliver Kate |
CFO and Chief Admin Officer |
RSU Award |
17,848 |
- |
- |
17,848 |
| 2026-03-18 |
Blotner Jon |
Pres., Commercial & Operations |
RSU Award |
18,549 |
- |
- |
18,549 |
| 2026-03-05 |
Naylor Jeffrey G |
Director |
RSU Award |
3,176 |
- |
- |
33,052 |
| 2026-03-05 |
Kumin Michael Andrew |
Director |
RSU Award |
3,176 |
- |
- |
263,753 |
| 2026-03-05 |
Frost Diana |
Director |
RSU Award |
3,176 |
- |
- |
8,304 |
| 2026-03-05 |
Kumin Michael Andrew |
Director |
RSU Award |
3,176 |
- |
- |
319,753 |
| 2026-02-26 |
Conine Steven |
Co-founder |
Informative Sell |
2,200 |
$80.32 |
$176.7K |
169,073 |
| 2026-02-26 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
2,298 |
$80.32 |
$184.58K |
169,137 |
| 2026-02-23 |
Conine Steven |
Co-founder |
Informative Sell |
1,843 |
$80.95 |
$149.19K |
196,023 |
| 2026-02-23 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
800 |
$81.15 |
$64.92K |
196,137 |
| 2026-02-23 |
Tan Fiona |
Chief Technology Officer |
Gift (Given) |
11,370 |
- |
- |
- |
| 2026-02-02 |
Frost Diana |
Director |
Tax Withholding of RSU |
548 |
$104.72 |
$57.39K |
5,128 |
| 2026-01-23 |
Conine Steven |
Co-founder |
Informative Sell |
7,984 |
$109.73 |
$876.08K |
289,073 |
| 2026-01-23 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
7,861 |
$109.74 |
$862.67K |
289,137 |
| 2026-01-13 |
Tan Fiona |
Chief Technology Officer |
Informative Sell |
9,000 |
$119.00 |
$1.07M |
200,328 |
| 2026-01-05 |
Blotner Jon |
Pres., Commercial & Operations |
Informative Sell |
4,997 |
$105.84 |
$528.88K |
106,107 |
| 2026-01-02 |
Gulliver Kate |
CFO and Chief Admin Officer |
Informative Sell |
36,497 |
$106.50 |
$3.89M |
149,238 |
| 2026-01-01 |
Tan Fiona |
Chief Technology Officer |
Option Exercise (Sell) |
21,641 |
- |
- |
- |
| 2026-01-01 |
Gulliver Kate |
CFO and Chief Admin Officer |
Option Exercise (Sell) |
18,001 |
- |
- |
- |
| 2026-01-01 |
Blotner Jon |
Pres., Commercial & Operations |
Option Exercise (Sell) |
18,702 |
- |
- |
- |
| 2025-12-26 |
Conine Steven |
Co-founder |
Informative Sell |
30,000 |
$102.33 |
$3.07M |
439,073 |
| 2025-12-26 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
30,000 |
$102.32 |
$3.07M |
439,137 |
| 2025-12-23 |
Conine Steven |
Co-founder |
Informative Sell |
6,195 |
$101.63 |
$629.6K |
469,073 |
| 2025-12-23 |
Shah Niraj |
Chief Executive Officer |
Informative Sell |
4,816 |
$101.64 |
$489.5K |
469,137 |
| 2025-12-21 |
Tan Fiona |
Chief Technology Officer |
RSU Award |
21,641 |
- |
- |
21,641 |
| 2025-12-21 |
Gulliver Kate |
CFO and Chief Admin Officer |
RSU Award |
18,001 |
- |
- |
18,001 |
| 2025-12-21 |
Blotner Jon |
Pres., Commercial & Operations |
RSU Award |
18,702 |
- |
- |
18,702 |
| 2025-12-16 |
Kumin Michael Andrew |
Director |
Gift (Given) |
56,000 |
- |
- |
- |
| 2025-11-24 |
Conine Steven |
Co-founder |
Gift (Given) |
30,000 |
- |
- |
589,073 |
| 2025-11-24 |
Shah Niraj |
Chief Executive Officer |
Gift (Given) |
30,000 |
- |
- |
589,137 |
| 2025-11-12 |
Lawton Iii Harry A |
Director |
RSU Award |
2,261 |
- |
- |
2,261 |
| 2025-11-12 |
Sneed Michael E |
Director |
RSU Award |
2,261 |
- |
- |
24,543 |
| 2025-11-10 |
Tan Fiona |
Chief Technology Officer |
Informative Sell |
2,559 |
$109.00 |
$278.93K |
209,328 |
| 2025-11-10 |
Blotner Jon |
Pres., Commercial & Operations |
Gift (Given) |
163 |
- |
- |
100,856 |
| 2025-11-07 |
Lawton Iii Harry A |
Director |
Unknown |
- |
- |
- |
- |
| 2025-11-05 |
Tan Fiona |
Chief Technology Officer |
Gift (Given) |
15,909 |
- |
- |
- |
| 2025-11-04 |
Gulliver Kate |
CFO and Chief Admin Officer |
Informative Sell |
9,612 |
$102.20 |
$982.35K |
175,497 |
| 2025-11-03 |
Frost Diana |
Director |
Tax Withholding of RSU |
548 |
$103.30 |
$56.61K |
5,676 |
| 2025-10-28 |
Conine Steven |
10 Percent Owner, Officer: Co-founder |
Informative Sell |
399 |
$108.28 |
$43.2K |
139,073 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
