Intrinsic Value of S&P & Nasdaq Contact Us

Booking Holdings Inc. BKNG NASDAQ

NASDAQ Global Select • Consumer Cyclical • Travel Services • US • USD

SharesGrow Score
78/100
6/7 Pass
SharesGrow Intrinsic Value
$4,691.89
+2490.5%
Analyst Price Target
$237.16
+30.9%

Booking Holdings Inc. (BKNG) has 20 known insider and institutional holders on record. The largest holder is BOYD JEFFERY H with 41,306 shares. Other notable holders include MILLONES PETER J and Fogel Glenn D.

Over the last 12 months, insiders have made 28 transactions in BKNG stock — 13 buys (valued at RSU Award) and 7 sells (valued at $2.02M). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.

BKNG Insider Ownership

Top Holder
BOYD JEFFERY H
41,306 shares
Buys (12 mo)
13
$0.00 value
Sells (12 mo)
7
$2.02M value
12-Month Transaction Activity
Buy 46%
Sell 25%
Top Insider Holders
# Name Role Shares Owned Last Filed Relative Size
1 Boyd Jeffery H Director 41,306 2021-05-14
100%
2 Millones Peter J Executive VP, General Counsel 21,064 2026-03-04
51%
3 Fogel Glenn D CEO and President 12,596 2026-03-17
30%
4 Goulden David I Chief Financial Officer 9,650 2024-03-05
23%
5 Epstein Jeffrey E Director 8,257 2019-06-07
20%
6 Tans Gillian President & CEO, Booking.com 6,747 2019-06-18
16%
7 D'emic Susana SVP, CAO & Controller 5,690 2026-03-04
14%
8 Peretsman Nancy B Director 4,532 2019-05-31
11%
9 Pisano Paulo Chief Human Resources Officer 3,804 2026-03-04
9%
10 Guyette James M Director 2,868 2019-05-31
7%
11 Steenbergen Ewout L Chief Financial Officer 2,766 2026-03-04
7%
12 Rothman Thomas E Director 1,998 2025-06-02
5%
13 Armstrong Timothy M Director 1,827 2022-06-01
4%
14 Rydin Craig W Director 1,783 2018-06-01
4%
15 Noski Charles H Director 1,452 2025-06-02
4%
16 Vojvodich Lynn M Director 915 2022-08-17
2%
17 Graddick Weir Mirian M Director 896 2025-06-02
2%
18 Vojvodich Radakovich Lynn M Director 875 2022-09-16
2%
19 Mylod Robert J Jr Director 856 2026-02-03
2%
20 Wittman Vanessa Ames Director 762 2025-06-02
2%
Recent Transactions (last 12 months)
Date Name Role Type Shares Price Value
2026-03-16 Fogel Glenn D CEO and President Informative Sell 20 $4,330.21 $86.6K
2026-03-04 Pisano Paulo Chief Human Resources Officer Tax Withholding of RSU 236 $4,153.87 $980.31K
2026-03-02 Pisano Paulo Chief Human Resources Officer RSU Award 2,290 - -
2026-03-04 Steenbergen Ewout L Chief Financial Officer Tax Withholding of RSU 121 $4,153.87 $502.62K
2026-03-04 D'emic Susana SVP, CAO & Controller Tax Withholding of RSU 103 $4,153.87 $427.85K
2026-03-04 Fogel Glenn D CEO and President Tax Withholding of RSU 1,215 $4,153.87 $5.05M
2026-03-02 Fogel Glenn D CEO and President RSU Award 14,310 - -
2026-03-04 Millones Peter J Executive VP, General Counsel Tax Withholding of RSU 333 $4,153.87 $1.38M
2026-03-02 Millones Peter J Executive VP, General Counsel RSU Award 4,294 - -
2026-02-16 D'emic Susana SVP, CAO & Controller RSU Award 1,526 - -
2026-02-17 Fogel Glenn D CEO and President Informative Sell 20 $4,131.10 $82.62K
2026-02-10 Fogel Glenn D CEO and President Informative Sell 10 $4,043.49 $40.43K
2026-02-02 Mylod Robert J Jr Director Informative Sell 1 $5,111.66 $5.11K
2025-06-16 Fogel Glenn D CEO and President Informative Sell 6 $5,371.63 $32.23K
2025-05-30 Grier Kelly J Director RSU Award 48 - -
2025-05-30 Quinlan Larry Director RSU Award 48 - -
2025-05-30 Singh Sumit Director RSU Award 48 - -
2025-05-30 Read Nicholas Director Tax Withholding of RSU 5 $5,502.00 $27.51K
2025-05-30 Vojvodich Radakovich Lynn Director RSU Award 48 - -
2025-05-30 Wittman Vanessa Ames Director RSU Award 48 - -
2025-05-30 Rothman Thomas E Director RSU Award 48 - -
2025-05-30 Mylod Robert J Jr Director RSU Award 68 - -
2025-05-30 Graddick Weir Mirian M Director RSU Award 48 - -
2025-05-30 Noski Charles H Director RSU Award 48 - -
2025-05-14 Hopeman Wei Director Gift (Given) 20 - -
Contact Us
🎓
SharesGrow Academy
Learn how to calculate Intrinsic Value and find undervalued stocks.
Weekly live sessions
Send us a message