Booking Holdings Inc. (BKNG) is a Travel Services company in the Consumer Cyclical sector, currently trading at $181.12. It has a SharesGrow Score of 78/100, indicating a strong investment profile with 6 out of 7 criteria passed.
SharesGrow calculates the intrinsic value of BKNG = $4,691.89 (+2490.5% from the current price, the stock appears undervalued). Analyst consensus target is BKNG = $237 (+30.9% upside).
Valuation: BKNG trades at a trailing Price-to-Earnings (P/E) of 26.7 (S&P 500 average ~25) with a forward Price/Earnings-to-Growth (PEG) of 1.6.
Financials: revenue is $26.9B, +16.5%/yr average growth. Net income is $5.4B, growing at +23.1%/yr. Net profit margin is 20.1% (strong). Gross margin is 100% (+3.6 pp trend).
Balance sheet: total debt is $19.3B with negative equity of -$5.6B — this means total liabilities exceed total assets. This is a warning sign that may indicate accumulated losses, aggressive share buybacks, heavy debt financing, or aggressive dividend payouts. Companies like McDonald's and Starbucks also carry negative equity due to buybacks and dividends, but investors should assess whether the business generates sufficient cash flow to service its debt and sustain payouts. Current ratio is 1.33 (adequate). Debt-to-assets is 65.9%. Total assets: $29.3B.
Analyst outlook: 46 / 71 analysts rate BKNG as buy (65%) — moderate consensus.
SharesGrow 7-Criteria breakdown: Value 61/100 (Pass), Growth 90/100 (Pass), Past 100/100 (Pass), Health 50/100 (Partial), Moat 90/100 (Pass), Future 73/100 (Pass), Income 85/100 (Pass).
