BuzzFeed, Inc. (BZFD) has 20 known insider and institutional holders on record. The largest holder is Johnson BF, LLC with 5,550,953 shares. Other notable holders include HEARST COMMUNICATIONS INC and NEW ENTERPRISE ASSOCIATES 13 LP.
Over the last 12 months, insiders have made 40 transactions in BZFD stock — 7 buys (valued at RSU Award) and 9 sells (valued at $814.82K). Insider selling has exceeded buying during this period.
BZFD Insider Ownership
Top Holder
Johnson BF, LLC
5,550,953 shares
Buys (12 mo)
7
$0.00 value
Sells (12 mo)
9
$814.82K value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Johnson Bf, Llc |
Director |
5,550,953 |
2022-08-22 |
|
| 2 |
Hearst Communications Inc |
10 Percent Owner |
5,000,000 |
2022-01-03 |
|
| 3 |
New Enterprise Associates 13 Lp |
10 Percent Owner |
3,736,193 |
2025-03-14 |
|
| 4 |
Kerins Patrick J |
10 Percent Owner |
3,736,193 |
2025-03-14 |
|
| 5 |
Comcast Corp |
10 Percent Owner |
2,000,000 |
2024-05-23 |
|
| 6 |
Dellafortuna Felicia |
CFO |
1,206,896 |
2023-05-23 |
|
| 7 |
Johnson John S. Iii |
Other: Member of 10% Group |
1,041,195 |
2025-07-25 |
|
| 8 |
Martin Marcela |
President |
844,413 |
2023-11-09 |
|
| 9 |
Rothstein Adam |
Director |
146,682 |
2026-03-02 |
|
| 10 |
Powell Rhonda |
Chief Legal Officer |
113,163 |
2022-08-17 |
|
| 11 |
Baesler Christian |
COO |
109,327 |
2023-03-08 |
|
| 12 |
Coleman Gregory |
Director |
104,773 |
2026-03-02 |
|
| 13 |
Rolle Janet L |
Director |
104,773 |
2026-03-02 |
|
| 14 |
Peretti Jonah |
10 Percent Owner, Officer: Chief Executive Officer |
76,361 |
2025-05-21 |
|
| 15 |
Arroyo David |
CLO |
50,292 |
2026-03-11 |
|
| 16 |
Amble Joan Lordi |
Director |
15,205 |
2023-05-17 |
|
| 17 |
Weinstein Daniel |
Chief Accounting Officer |
11,987 |
2024-11-19 |
|
| 18 |
Acharia Angela |
Director |
11,870 |
2025-09-16 |
|
| 19 |
Omer Matthew |
CFO |
3,334 |
2026-03-11 |
|
| 20 |
Nguyen Phuong Dao |
Publisher |
1,594 |
2023-03-08 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-09 |
Omer Matthew |
CFO |
Option Exercise (Sell) |
1,667 |
- |
- |
| 2026-03-09 |
Arroyo David |
CLO |
Option Exercise (Sell) |
25,144 |
- |
- |
| 2026-03-01 |
Rothstein Adam |
Director |
Option Exercise (Sell) |
48,894 |
- |
- |
| 2026-03-01 |
Rolle Janet L |
Director |
Option Exercise (Sell) |
34,924 |
- |
- |
| 2026-03-01 |
Coleman Gregory |
Director |
Option Exercise (Sell) |
34,924 |
- |
- |
| 2026-02-12 |
Rothstein Adam |
Director |
RSU Award |
46,565 |
- |
- |
| 2026-02-12 |
Rolle Janet L |
Director |
RSU Award |
46,565 |
- |
- |
| 2026-02-12 |
Coleman Gregory |
Director |
RSU Award |
46,565 |
- |
- |
| 2026-02-01 |
Rothstein Adam |
Director |
Option Exercise (Sell) |
101,337 |
- |
- |
| 2025-12-01 |
Rothstein Adam |
Director |
Option Exercise (Sell) |
16,656 |
- |
- |
| 2025-12-01 |
Rolle Janet L |
Director |
Option Exercise (Sell) |
11,897 |
- |
- |
| 2025-12-01 |
Coleman Gregory |
Director |
Option Exercise (Sell) |
11,897 |
- |
- |
| 2025-11-25 |
Rothstein Adam |
Director |
RSU Award |
202,675 |
- |
- |
| 2025-11-11 |
Omer Matthew |
CFO |
Option Exercise (Sell) |
58,593 |
- |
- |
| 2025-11-11 |
Arroyo David |
CLO |
Option Exercise (Sell) |
25,144 |
- |
- |
| 2025-09-12 |
Rolle Janet L |
Director |
Informative Sell |
23,907 |
$2.00 |
$47.91K |
| 2025-09-12 |
Acharia Angela |
Director |
Informative Sell |
56,378 |
$2.01 |
$113.38K |
| 2025-09-11 |
Rothstein Adam |
Director |
Informative Sell |
150,000 |
$2.00 |
$300.66K |
| 2025-09-08 |
Acharia Angela |
Director |
Informative Sell |
25,000 |
$1.94 |
$48.44K |
| 2025-09-05 |
Acharia Angela |
Director |
Informative Sell |
1,285 |
$1.87 |
$2.4K |
| 2025-09-04 |
Acharia Angela |
Director |
Informative Sell |
100 |
$1.88 |
$188.00 |
| 2025-09-03 |
Acharia Angela |
Director |
Informative Sell |
67,985 |
$1.88 |
$127.81K |
| 2025-09-01 |
Acharia Angela |
Director |
Option Exercise (Sell) |
11,897 |
- |
- |
| 2025-09-01 |
Rothstein Adam |
Director |
Option Exercise (Sell) |
16,655 |
- |
- |
| 2025-09-01 |
Rolle Janet L |
Director |
Option Exercise (Sell) |
11,897 |
- |
- |