MediaAlpha, Inc. MAX NYSE

NYSE • Communication Services • Internet Content & Information • US • USD

SharesGrow Score

56/100

2/7 Pass

SharesGrow Intrinsic Value

MediaAlpha, Inc. (MAX) has 20 known insider and institutional holders on record. The largest holder is WHITE MOUNTAINS INSURANCE GROUP LTD with 17,856,614 shares. Other notable holders include WM Birkdale, Ltd. and WM Hinson (Bermuda) Ltd..

Over the last 12 months, insiders have made 156 transactions in MAX stock — 13 buys (valued at $297.58K) and 118 sells (valued at $8.97M). Insider selling has exceeded buying during this period.

MAX Insider Ownership

Top Holder

WHITE MOUNTAINS INSURANCE GROUP LTD

17,856,614 shares

Buys (12 mo)

$297.58K value

Sells (12 mo)

118

$8.97M value

12-Month Transaction Activity

Buy 8%

Sell 76%

Top Insider Holders

#	Name	Role	Shares Owned	Last Filed	Relative Size
1	White Mountains Insurance Group Ltd	10 Percent Owner	17,856,614	2024-05-09	100%
2	Wm Birkdale, Ltd.	Director	16,039,998	2022-12-23	90%
3	Wm Hinson (bermuda) Ltd.	10 Percent Owner	5,916,816	2023-06-30	33%
4	Yi Steven	See Remarks	3,039,247	2026-04-01	17%
5	Insignia Capital Partners Gp, L.l.c.	10 Percent Owner	2,589,800	2024-05-13	15%
6	Kopko Frederick H Jr	10 Percent Owner	1,244,825	2006-01-10	7%
7	Nonko Eugene	Director	1,059,400	2026-03-17	6%
8	Yeh Kuanling Amy	Chief Technology Officer	577,879	2026-03-27	3%
9	Vrabeck Kathy P	Director	129,657	2025-08-13	1%
10	Arasu Venmal (raji)	Director	98,657	2025-05-16	1%
11	Sweet Lara	Director	98,657	2025-05-16	1%
12	Thompson Patrick Ryan	See Remarks	84,750	2026-03-17	0%
13	Coyne Jeffrey B	General Counsel and Secretary	57,350	2026-03-17	0%
14	Cramer Keith	Chief Revenue Officer	44,900	2026-03-17	0%
15	Perine Robert	Vice President, Product	39,869	2021-11-03	0%
16	Wang Ambrose	Co-founder	38,839	2021-08-03	0%
17	Sinanyan Tigran	See Remarks	38,279	2021-09-21	0%
18	Sweetser Jeff	See Remarks	35,183	2021-11-03	0%
19	Michael Janowiak	Director	30,000	2005-02-03	0%
20	Hunt Bradley William	Director	25,450	2025-05-16	0%

Recent Transactions (last 12 months)

Date	Name	Role	Type	Shares	Price	Value
2026-04-01	Yi Steven	See Remarks	Informative Sell	4,000	$9.15	$36.59K
2026-03-31	Yi Steven	See Remarks	Informative Sell	4,000	$9.60	$38.4K
2026-03-30	Yi Steven	See Remarks	Informative Sell	4,000	$9.23	$36.92K
2026-03-27	Yeh Kuanling Amy	Chief Technology Officer	Informative Sell	3,000	$9.44	$28.32K
2026-03-25	Yi Steven	See Remarks	Informative Sell	4,000	$9.42	$37.66K
2026-03-24	Yi Steven	See Remarks	Informative Sell	4,000	$9.48	$37.91K
2026-03-23	Yi Steven	See Remarks	Informative Sell	4,000	$9.67	$38.68K
2026-03-18	Yi Steven	See Remarks	Informative Sell	4,000	$9.59	$38.36K
2026-03-15	Thompson Patrick Ryan	See Remarks	RSU Award	84,750	-	-
2026-03-17	Nonko Eugene	Director	Informative Sell	1,899	$10.00	$18.99K
2026-03-16	Nonko Eugene	Director	Informative Sell	2,444	$10.00	$24.45K
2026-03-15	Nonko Eugene	Director	RSU Award	174,450	-	-
2026-03-16	Cramer Keith	Chief Revenue Officer	Informative Sell	10,000	$9.89	$98.95K
2026-03-15	Cramer Keith	Chief Revenue Officer	RSU Award	44,900	-	-
2026-03-15	Yeh Kuanling Amy	Chief Technology Officer	RSU Award	62,300	-	-
2026-03-17	Yi Steven	See Remarks	Informative Sell	5,227	$9.94	$51.96K
2026-03-16	Yi Steven	See Remarks	Informative Sell	4,000	$9.93	$39.73K
2026-03-15	Yi Steven	See Remarks	RSU Award	149,550	-	-
2026-03-15	Coyne Jeffrey B	General Counsel and Secretary	RSU Award	57,350	-	-
2026-03-09	Nonko Eugene	Director	Informative Sell	1,992	$10.00	$19.92K
2026-03-11	Yi Steven	See Remarks	Informative Sell	4,000	$9.68	$38.7K
2026-03-10	Yi Steven	See Remarks	Informative Sell	4,000	$9.75	$38.99K
2026-03-09	Yi Steven	See Remarks	Informative Sell	5,650	$9.86	$55.72K
2026-03-06	Yeh Kuanling Amy	Chief Technology Officer	Informative Sell	3,000	$10.34	$31.02K
2026-03-04	Nonko Eugene	Director	Informative Sell	5,400	$10.02	$54.09K