Salesforce, Inc. (CRM) has 20 known insider and institutional holders on record. The largest holder is Morfit G Mason with 2,994,509 shares. Other notable holders include Benioff Marc and Weaver Amy E.
Over the last 12 months, insiders have made 214 transactions in CRM stock — 25 buys (valued at $92.48M) and 19 sells (valued at $10.83M). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.
CRM Insider Ownership
Top Holder
Morfit G Mason
2,994,509 shares
Buys (12 mo)
25
$92.48M value
Sells (12 mo)
19
$10.83M value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Morfit G Mason |
Other: See Remarks |
2,994,509 |
2025-12-08 |
|
| 2 |
Benioff Marc |
Chair and CEO |
233,404 |
2026-03-24 |
|
| 3 |
Weaver Amy E |
President and CFO |
37,235 |
2025-03-18 |
|
| 4 |
Washington Robin L |
President and Cofo |
21,972 |
2026-03-24 |
|
| 5 |
Schmaier R David |
Chief Product & Impact Officer |
14,149 |
2025-04-24 |
|
| 6 |
Kirk David Blair |
Director |
13,689 |
2026-03-18 |
|
| 7 |
Harris Parker |
Co-founder and CTO, Slack |
8,927 |
2026-01-23 |
|
| 8 |
Tallapragada Srinivas |
Chief Eng/cust Success Officer |
8,927 |
2026-01-23 |
|
| 9 |
Milano Miguel |
President and Cro |
8,124 |
2026-03-24 |
|
| 10 |
Millham Brian |
Advisor To CEO |
7,466 |
2025-04-24 |
|
| 11 |
Alber Laura |
Director |
7,450 |
2026-03-19 |
|
| 12 |
Niles Sabastian |
President and CLO |
6,363 |
2026-03-24 |
|
| 13 |
Reddy Sundeep G. |
EVP & Chief Accounting Officer |
2,435 |
2026-01-23 |
|
| 14 |
Conway Craig |
Director |
1,324 |
2026-02-23 |
|
| 15 |
Munoz Oscar |
Director |
1,324 |
2026-02-23 |
|
| 16 |
Kroes Neelie |
Director |
1,324 |
2026-02-23 |
|
| 17 |
Sachin J. Mehra |
Director |
1,324 |
2026-02-23 |
|
| 18 |
Donald Arnold W |
Director |
1,324 |
2026-02-23 |
|
| 19 |
Webb Maynard G Jr |
Director |
1,324 |
2026-02-23 |
|
| 20 |
Roos John Victor |
Director |
1,324 |
2026-02-23 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-22 |
Milano Miguel |
President and Cro |
Option Exercise (Sell) |
1,015 |
- |
- |
| 2026-03-22 |
Niles Sabastian |
President and CLO |
Tax Withholding of RSU |
410 |
$195.38 |
$80.11K |
| 2026-03-22 |
Tallapragada Srinivas |
Chief Eng/cust Success Officer |
Option Exercise (Sell) |
1,003 |
- |
- |
| 2026-03-22 |
Washington Robin L |
President and Cofo |
Option Exercise (Sell) |
7,323 |
- |
- |
| 2026-03-22 |
Harris Parker |
Co-founder and CTO, Slack |
Option Exercise (Sell) |
1,003 |
- |
- |
| 2026-03-22 |
Benioff Marc |
Chair and CEO |
RSU Award |
233,404 |
$280.62 |
$65.5M |
| 2026-03-19 |
Alber Laura |
Director |
Informative Buy |
491 |
$194.54 |
$95.52K |
| 2026-03-18 |
Kirk David Blair |
Director |
Informative Buy |
2,570 |
$194.62 |
$500.18K |
| 2026-02-22 |
Kirk David Blair |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Milano Miguel |
President and Cro |
Option Exercise (Sell) |
1,663 |
- |
- |
| 2026-02-22 |
Niles Sabastian |
President and CLO |
Tax Withholding of RSU |
691 |
$185.16 |
$127.95K |
| 2026-02-22 |
Roos John Victor |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Chang Amy |
Director |
Option Exercise |
442 |
- |
- |
| 2026-02-22 |
Sachin J. Mehra |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Conway Craig |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Munoz Oscar |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Alber Laura |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Webb Maynard G Jr |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Kroes Neelie |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-22 |
Donald Arnold W |
Director |
Option Exercise (Sell) |
442 |
- |
- |
| 2026-02-01 |
Kirk David Blair |
Director |
RSU Award |
1,766 |
- |
- |
| 2026-02-01 |
Roos John Victor |
Director |
RSU Award |
1,766 |
- |
- |
| 2026-02-01 |
Chang Amy |
Director |
RSU Award |
1,766 |
- |
- |
| 2026-02-01 |
Sachin J. Mehra |
Director |
RSU Award |
1,766 |
- |
- |
| 2026-02-01 |
Conway Craig |
Director |
RSU Award |
1,766 |
- |
- |
