Asana, Inc. (ASAN) has 20 known insider and institutional holders on record. The largest holder is Moskovitz Dustin A. with 57,898,436 shares. Other notable holders include GENERATION INVESTMENT MANAGEMENT LLP and Founders Fund IV Management, LLC.
Over the last 12 months, insiders have made 113 transactions in ASAN stock — 65 buys (valued at $93.11M) and 40 sells (valued at $101.64M). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.
ASAN Insider Ownership
Top Holder
Moskovitz Dustin A.
57,898,436 shares
Buys (12 mo)
65
$93.11M value
Sells (12 mo)
40
$101.64M value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Moskovitz Dustin A. |
10 Percent Owner |
57,898,436 |
2025-08-25 |
|
| 2 |
Generation Investment Management Llp |
10 Percent Owner |
6,751,944 |
2020-10-02 |
|
| 3 |
Founders Fund Iv Management, Llc |
10 Percent Owner |
1,752,839 |
2020-10-02 |
|
| 4 |
Rogers Daniel Mark |
Chief Executive Officer |
1,278,090 |
2025-07-21 |
|
| 5 |
Parekh Sonalee Elizabeth |
Chief Financial Officer |
915,281 |
2026-03-25 |
|
| 6 |
Raimondi Anne |
Chief Operating Officer |
840,271 |
2025-12-22 |
|
| 7 |
Rosenstein Justin |
Director |
826,532 |
2026-04-02 |
|
| 8 |
Wan Tim M |
Chief Financial Officer |
705,899 |
2024-07-29 |
|
| 9 |
Benchmark Capital Management Co. Vi, L.l.c. |
10 Percent Owner |
645,265 |
2020-12-15 |
|
| 10 |
Lacey Eleanor B |
Gc, Corporate Secretary |
474,092 |
2025-12-23 |
|
| 11 |
Cohler Matt |
Director |
339,849 |
2026-02-04 |
|
| 12 |
Farinacci Chris |
Chief Operating Officer |
289,000 |
2021-08-04 |
|
| 13 |
Megji Aziz |
Chief Financial Officer |
255,199 |
2026-03-31 |
|
| 14 |
Norrington Lorrie M |
Director |
142,223 |
2026-02-04 |
|
| 15 |
Carey Sydney |
Director |
123,921 |
2025-11-05 |
|
| 16 |
Colendich Katie Marie |
Gc, Corporate Secretary |
104,639 |
2026-03-26 |
|
| 17 |
Sosa Veronica |
Chief Accounting Officer |
73,722 |
2026-03-24 |
|
| 18 |
Anderson-copperman Krista |
Director |
65,788 |
2026-02-04 |
|
| 19 |
D'angelo Adam |
Director |
57,569 |
2026-02-04 |
|
| 20 |
Lindsay Andrew |
Director |
50,380 |
2025-06-18 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-31 |
Rosenstein Justin |
Director |
Conversion (Sell) |
6,350,000 |
- |
- |
| 2026-03-27 |
Megji Aziz |
Chief Financial Officer |
Informative Sell |
30,650 |
$6.10 |
$187.07K |
| 2026-03-24 |
Megji Aziz |
Chief Financial Officer |
Unknown |
- |
- |
- |
| 2026-03-25 |
Colendich Katie Marie |
Gc, Corporate Secretary |
Informative Sell |
5,015 |
$6.42 |
$32.2K |
| 2026-03-24 |
Colendich Katie Marie |
Gc, Corporate Secretary |
Informative Sell |
1,500 |
$6.39 |
$9.59K |
| 2026-03-23 |
Parekh Sonalee Elizabeth |
Chief Financial Officer |
Informative Sell |
18,717 |
$6.62 |
$123.82K |
| 2026-03-20 |
Sosa Veronica |
Chief Accounting Officer |
Informative Sell |
6,479 |
$6.65 |
$43.07K |
| 2026-03-20 |
Colendich Katie Marie |
Gc, Corporate Secretary |
Informative Sell |
3,575 |
$6.65 |
$23.76K |
| 2026-03-20 |
Parekh Sonalee Elizabeth |
Chief Financial Officer |
Informative Sell |
34,151 |
$6.65 |
$227.02K |
| 2026-03-11 |
Sosa Veronica |
Chief Accounting Officer |
Unknown |
- |
- |
- |
| 2026-03-10 |
Colendich Katie Marie |
Gc, Corporate Secretary |
Informative Sell |
7,304 |
$7.42 |
$54.2K |
| 2026-02-02 |
Anderson-copperman Krista |
Director |
RSU Award |
1,268 |
- |
- |
| 2026-02-02 |
D'angelo Adam |
Director |
RSU Award |
731 |
- |
- |
| 2026-02-02 |
Cohler Matt |
Director |
RSU Award |
823 |
- |
- |
| 2026-02-02 |
Norrington Lorrie M |
Director |
RSU Award |
1,432 |
- |
- |
| 2026-01-01 |
Colendich Katie Marie |
Gc, Corporate Secretary |
Unknown |
- |
- |
- |
| 2025-12-23 |
Parekh Sonalee Elizabeth |
Chief Financial Officer |
Informative Sell |
24,888 |
$13.55 |
$337.11K |
| 2025-12-22 |
Parekh Sonalee Elizabeth |
Chief Financial Officer |
Informative Sell |
83,656 |
$14.31 |
$1.2M |
| 2025-12-22 |
Rosenstein Justin |
Director |
Other (Sell) |
125,000 |
- |
- |
| 2025-12-19 |
Rosenstein Justin |
Director |
Conversion (Buy) |
3,000,000 |
- |
- |
| 2025-12-23 |
Lacey Eleanor B |
Gc, Corporate Secretary |
Informative Sell |
45,463 |
$13.55 |
$615.84K |
| 2025-12-22 |
Lacey Eleanor B |
Gc, Corporate Secretary |
Informative Sell |
55,234 |
$14.31 |
$790.4K |
| 2025-12-22 |
Raimondi Anne |
Chief Operating Officer |
Informative Sell |
62,165 |
$14.31 |
$889.58K |
| 2025-12-19 |
Raimondi Anne |
Chief Operating Officer |
Informative Sell |
66,246 |
$14.46 |
$958.18K |
| 2025-12-18 |
Raimondi Anne |
Chief Operating Officer |
Informative Sell |
22,198 |
$14.52 |
$322.2K |
