Bread Financial Holdings, Inc. BFH NYSE

NYSE • Financial Services • Financial - Credit Services • US • USD

SharesGrow Score

63/100

4/7 Pass

SharesGrow Intrinsic Value

There have been 50 recent insider transactions recorded for Bread Financial Holdings, Inc. (BFH), including 29 buys and 20 sells. Total insider buying was valued at $207.94K and total insider selling at $11.49M.

Notable insiders with recent activity include Ballou Roger H, Motes Joseph L Iii, Mcconnaughey Tammy M. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.

Insider Transactions — BFH

Date	Name	Role	Transaction	Shares	Avg. Price	Value	Shares Owned
2026-02-19	Ballou Roger H	Director	Gift (Given)	1,351	-	-	39,766
2026-02-18	Motes Joseph L Iii	EVP, CAO, Gen Counsel & Secy	Tax Withholding of RSU	1,470	$73.74	$108.4K	129,617
2026-02-18	Mcconnaughey Tammy M	EVP, Operations & Credit Risk	Tax Withholding of RSU	1,606	$73.74	$118.43K	123,320
2026-02-18	Andretta Ralph J	President and CEO	Tax Withholding of RSU	5,326	$73.74	$392.74K	597,241
2026-02-18	Greer Valerie E	EVP, Chief Commercial Officer	Tax Withholding of RSU	2,003	$73.74	$147.7K	155,352
2026-02-18	Beberman Perry S	EVP, Chief Financial Officer	Tax Withholding of RSU	2,014	$73.74	$148.51K	121,570
2026-02-18	Campbell Jonathan Bryan	SVP, Chief Accounting Officer	Tax Withholding of RSU	1,310	$73.74	$96.6K	37,149
2026-02-18	Driscoll Allegra S	EVP, Chief Technology Officer	Tax Withholding of RSU	2,564	$73.74	$189.07K	59,968
2026-02-18	Driscoll Allegra S	EVP, Chief Technology Officer	Tax Withholding of RSU	1,752	$73.74	$129.19K	60,780
2026-02-17	Motes Joseph L Iii	EVP, CAO, Gen Counsel & Secy	Tax Withholding of RSU	16,918	$73.05	$1.24M	131,087
2026-02-17	Mcconnaughey Tammy M	EVP, Operations & Credit Risk	Tax Withholding of RSU	17,861	$73.05	$1.3M	124,926
2026-02-17	Andretta Ralph J	President and CEO	RSU Award	42,122	-	-	577,119
2026-02-17	Greer Valerie E	EVP, Chief Commercial Officer	Tax Withholding of RSU	23,834	$73.05	$1.74M	157,355
2026-02-17	Beberman Perry S	EVP, Chief Financial Officer	Tax Withholding of RSU	43,007	$73.05	$3.14M	123,584
2026-02-17	Campbell Jonathan Bryan	SVP, Chief Accounting Officer	Tax Withholding of RSU	2,951	$73.05	$215.57K	38,459
2026-02-17	Driscoll Allegra S	EVP, Chief Technology Officer	RSU Award	7,109	-	-	54,656
2026-02-17	Campbell Jonathan Bryan	SVP, Chief Accounting Officer	RSU Award	1,728	-	-	38,877
2026-02-17	Beberman Perry S	EVP, Chief Financial Officer	Tax Withholding of RSU	22,516	$73.05	$1.64M	142,061
2026-01-15	Gerspach John C	Director	RSU Award	499	-	-	46,723
2025-12-11	Motes Joseph L Iii	EVP, CAO, Gen Counsel & Secy	Tax Withholding of RSU	346	$73.62	$25.47K	123,734
2025-12-11	Andretta Ralph J	President and CEO	Tax Withholding of RSU	4,116	$73.62	$303.02K	534,997
2025-12-11	Greer Valerie E	EVP, Chief Commercial Officer	Tax Withholding of RSU	1,256	$73.62	$92.47K	151,951
2025-10-15	Gerspach John C	Director	RSU Award	670	-	-	46,224
2025-07-30	Fawcett John J.	Director	Informative Buy	927	$61.79	$57.28K	10,202
2025-07-15	Gerspach John C	Director	RSU Award	671	-	-	45,554
2025-06-16	Ballou Roger H	Director	RSU Award	2,802	-	-	41,117
2025-06-16	Theriault Timothy J	Director	RSU Award	2,802	-	-	25,746
2025-06-16	Gerspach John C	Director	RSU Award	2,802	-	-	44,883
2025-06-16	Turney Sharen J	Director	RSU Award	2,802	-	-	21,536
2025-06-16	Tucker Laurie Anne	Director	RSU Award	2,802	-	-	33,821
2025-06-16	St Clair Joyce	Director	RSU Award	2,802	-	-	9,669
2025-06-16	Fawcett John J.	Director	RSU Award	2,802	-	-	9,275
2025-06-16	Natarajan Rajesh	Director	RSU Award	2,802	-	-	19,804
2025-06-16	Lakhwara Praniti	Director	RSU Award	2,802	-	-	5,622
2025-04-15	Gerspach John C	Director	RSU Award	842	-	-	42,081
2025-02-18	Motes Joseph L Iii	EVP, CAO, Gen Counsel & Secy	RSU Award	9,259	-	-	120,102
2025-02-18	Mcconnaughey Tammy M	EVP, Operations & Credit Risk	RSU Award	8,417	-	-	117,092
2025-02-18	Andretta Ralph J	President and CEO	RSU Award	45,323	-	-	507,816
2025-02-18	Greer Valerie E	EVP, Chief Commercial Officer	RSU Award	11,655	-	-	148,629
2025-02-18	Beberman Perry S	EVP, Chief Financial Officer	RSU Award	11,655	-	-	131,809
2025-02-18	Campbell Jonathan Bryan	SVP, Chief Accounting Officer	Tax Withholding of RSU	3,932	$62.10	$244.18K	36,227
2025-02-18	Driscoll Allegra S	EVP, Chief Technology Officer	RSU Award	7,770	-	-	38,679
2025-01-15	Gerspach John C	Director	RSU Award	604	-	-	41,239
2025-01-08	Motes Joseph L Iii	EVP, CAO, Gen Counsel & Secy	Tax Withholding of RSU	557	$62.87	$35.02K	110,843
2024-10-28	Fawcett John J.	Director	Informative Buy	1,000	$51.02	$51.02K	6,473
2024-10-15	Gerspach John C	Director	RSU Award	744	-	-	40,635
2024-08-12	Fawcett John J.	Director	Informative Buy	2,000	$49.82	$99.64K	5,473
2024-07-15	Gerspach John C	Director	RSU Award	887	-	-	39,891
2024-07-15	Beberman Perry S	EVP, Chief Financial Officer	Tax Withholding of RSU	3,673	$48.72	$178.95K	120,154
2024-07-15	Lakhwara Praniti	Director	RSU Award	2,820	-	-	2,820

■ Informative Buy/Sell — open market transaction (most significant) ■ Uninformative Buy — award, option exercise, conversion ■ Uninformative Sell — tax withholding, award vest sale ■ Neutral — gift, trust, expiry