There have been 50 recent insider transactions recorded for Harley-Davidson, Inc. (HOG), including 16 buys and 30 sells. Total insider buying was valued at $412K and total insider selling at $858.1K.
Notable insiders with recent activity include Do Charles, Starrs Artie, Flees Lori Ann. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — HOG
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-03-12 |
Do Charles |
Sr. Vice President, Hdfsi |
Informative Sell |
4,241 |
$18.10 |
$76.74K |
183 |
| 2026-03-09 |
Starrs Artie |
President & CEO |
Informative Buy |
15,000 |
$19.10 |
$286.5K |
15,000 |
| 2026-03-09 |
Flees Lori Ann |
Director |
Informative Buy |
4,000 |
$18.89 |
$75.55K |
11,208 |
| 2026-02-27 |
Masood Rafeh |
Director |
Informative Buy |
2,775 |
$18.00 |
$49.95K |
7,480 |
| 2026-02-25 |
Farley Jr James D |
Director |
Informative Sell |
6,454 |
$18.71 |
$120.78K |
16,205 |
| 2026-02-17 |
Krause Paul J |
Chief Legal Officer |
Tax Withholding of RSU |
1,766 |
$20.42 |
$36.06K |
31,576 |
| 2026-02-17 |
Root Jonathan R |
CFO and Cco |
Tax Withholding of RSU |
821 |
$20.42 |
$16.76K |
34,062 |
| 2026-02-17 |
Termaat Tori |
Chief Human Resources Officer |
Tax Withholding of RSU |
1,239 |
$20.42 |
$25.3K |
16,761 |
| 2026-02-17 |
Koval Glen |
SVP Motorcycle Development |
Tax Withholding of RSU |
742 |
$20.42 |
$15.15K |
13,898 |
| 2026-02-13 |
Starrs Artie |
President & CEO |
RSU Award |
159,158 |
- |
- |
159,158 |
| 2026-02-13 |
Krause Paul J |
Chief Legal Officer |
RSU Award |
24,486 |
- |
- |
24,486 |
| 2026-02-13 |
Krause Paul J |
Chief Legal Officer |
Tax Withholding of RSU |
1,766 |
$20.42 |
$36.06K |
31,576 |
| 2026-02-13 |
Niketh Bryan |
Chief Operations Officer |
RSU Award |
36,729 |
- |
- |
36,729 |
| 2026-02-13 |
Root Jonathan R |
CFO and Cco |
RSU Award |
48,972 |
- |
- |
48,972 |
| 2026-02-13 |
Root Jonathan R |
CFO and Cco |
Tax Withholding of RSU |
821 |
$20.42 |
$16.76K |
34,062 |
| 2026-02-13 |
Termaat Tori |
Chief Human Resources Officer |
RSU Award |
12,341 |
- |
- |
12,341 |
| 2026-02-13 |
Termaat Tori |
Chief Human Resources Officer |
Tax Withholding of RSU |
1,239 |
$20.42 |
$25.3K |
16,761 |
| 2026-02-13 |
Koval Glen |
SVP Motorcycle Development |
RSU Award |
15,427 |
- |
- |
15,427 |
| 2026-02-13 |
Koval Glen |
SVP Motorcycle Development |
Tax Withholding of RSU |
742 |
$20.42 |
$15.15K |
13,898 |
| 2026-02-13 |
Do Charles |
Sr. Vice President, Hdfsi |
RSU Award |
20,471 |
- |
- |
20,471 |
| 2026-02-13 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
RSU Award |
9,550 |
- |
- |
9,550 |
| 2026-02-13 |
Ryan Matthew A |
Chief Marketing & Tech. Off. |
RSU Award |
19,589 |
- |
- |
19,589 |
| 2026-02-09 |
Krause Paul J |
Chief Legal Officer |
Option Exercise (Sell) |
1,590 |
- |
- |
- |
| 2026-02-09 |
Root Jonathan R |
CFO and Cco |
Option Exercise (Sell) |
1,186 |
- |
- |
- |
| 2026-02-09 |
Termaat Tori |
Chief Human Resources Officer |
Option Exercise (Sell) |
1,074 |
- |
- |
- |
| 2026-02-09 |
Koval Glen |
SVP Motorcycle Development |
Option Exercise (Sell) |
968 |
- |
- |
- |
| 2026-02-09 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Option Exercise (Sell) |
398 |
- |
- |
- |
| 2026-02-06 |
Krause Paul J |
Chief Legal Officer |
Option Exercise (Sell) |
4,802 |
- |
- |
9,607 |
| 2026-02-06 |
Root Jonathan R |
CFO and Cco |
Option Exercise (Sell) |
9,980 |
- |
- |
19,961 |
| 2026-02-06 |
Termaat Tori |
Chief Human Resources Officer |
Option Exercise (Sell) |
3,143 |
- |
- |
6,289 |
| 2026-02-06 |
Koval Glen |
SVP Motorcycle Development |
Option Exercise (Sell) |
3,929 |
- |
- |
7,860 |
| 2026-02-06 |
Do Charles |
Sr. Vice President, Hdfsi |
Tax Withholding of RSU |
1,937 |
$20.01 |
$38.76K |
4,424 |
| 2026-02-06 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Tax Withholding of RSU |
372 |
$20.01 |
$7.44K |
1,114 |
| 2026-02-06 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Unknown |
3,294 |
- |
- |
- |
| 2026-02-05 |
Krause Paul J |
Chief Legal Officer |
Option Exercise (Sell) |
2,243 |
- |
- |
2,244 |
| 2026-02-05 |
Root Jonathan R |
CFO and Cco |
Option Exercise (Sell) |
3,168 |
- |
- |
3,169 |
| 2026-02-05 |
Termaat Tori |
Chief Human Resources Officer |
Option Exercise (Sell) |
1,515 |
- |
- |
1,516 |
| 2026-02-05 |
Koval Glen |
SVP Motorcycle Development |
Option Exercise (Sell) |
1,366 |
- |
- |
1,366 |
| 2026-02-05 |
Do Charles |
Sr. Vice President, Hdfsi |
Tax Withholding of RSU |
571 |
$20.51 |
$11.71K |
1,147 |
| 2026-02-05 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Tax Withholding of RSU |
201 |
$20.51 |
$4.12K |
389 |
| 2026-01-05 |
Niketh Bryan |
Chief Operations Officer |
Unknown |
- |
- |
- |
4,243 |
| 2025-12-08 |
Ryan Matthew A |
Officer |
Unknown |
- |
- |
- |
- |
| 2025-12-08 |
Ryan Matthew A |
Chief Marketing & Tech. Off. |
RSU Award |
62,195 |
- |
- |
62,195 |
| 2025-11-20 |
Mansfield Luke Christopher |
Chief Commercial Officer |
Informative Sell |
11,500 |
$23.21 |
$266.95K |
12,055 |
| 2025-11-07 |
Do Charles |
Sr. Vice President, Hdfsi |
Informative Sell |
4,136 |
$25.51 |
$105.51K |
183 |
| 2025-11-05 |
Starrs Artie |
President & CEO |
RSU Award |
240,858 |
- |
- |
240,858 |
| 2025-10-31 |
Do Charles |
Sr. Vice President, Hdfsi |
Tax Withholding of RSU |
1,483 |
$26.65 |
$39.52K |
4,319 |
| 2025-10-01 |
Starrs Artie |
President & CEO |
Unknown |
- |
- |
- |
- |
| 2025-09-24 |
Nova Daniel J |
Director |
RSU Award |
2,863 |
- |
- |
2,863 |
| 2025-09-24 |
Reintjes Matthew J |
Director |
RSU Award |
8,024 |
- |
- |
8,024 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
