Harley-Davidson, Inc. (HOG) has 20 known insider and institutional holders on record. The largest holder is LEVATICH MATTHEW S with 164,454 shares. Other notable holders include Olin John A and Root Jonathan R.
Over the last 12 months, insiders have made 66 transactions in HOG stock — 25 buys (valued at $461.75K) and 4 sells (valued at $569.98K). Insider buying has outpaced selling during this period, which may signal confidence in the company's prospects.
HOG Insider Ownership
Top Holder
LEVATICH MATTHEW S
164,454 shares
Buys (12 mo)
25
$461.75K value
Sells (12 mo)
4
$569.98K value
12-Month Transaction Activity
Top Insider Holders
| # |
Name |
Role |
Shares Owned |
Last Filed |
Relative Size |
| 1 |
Levatich Matthew S |
President & CEO |
164,454 |
2020-02-10 |
|
| 2 |
Olin John A |
SVP & CFO |
82,557 |
2020-05-15 |
|
| 3 |
Root Jonathan R |
CFO and Cco |
48,972 |
2026-02-26 |
|
| 4 |
Grimmer Neil |
President, Brand |
48,679 |
2019-05-13 |
|
| 5 |
Zeitz Jochen |
President and CEO |
45,310 |
2025-02-11 |
|
| 6 |
Cave Michael J |
Director |
43,213 |
2022-05-16 |
|
| 7 |
Niketh Bryan |
Chief Operations Officer |
36,729 |
2026-02-26 |
|
| 8 |
Jones Paul J |
VP & Chief Legal Officer |
36,126 |
2019-02-06 |
|
| 9 |
Niccol Brian R |
Director |
31,896 |
2020-07-31 |
|
| 10 |
Thomas James Darrell |
VP/treasurer |
29,519 |
2022-02-11 |
|
| 11 |
Malenshek Heather June |
Sr. VP, Marketing & Branding |
28,551 |
2019-02-05 |
|
| 12 |
Krause Paul J |
Chief Legal Officer |
24,486 |
2026-02-26 |
|
| 13 |
Hund Lawrence G |
Chief Commercial Officer |
20,860 |
2021-02-08 |
|
| 14 |
Ryan Matthew A |
Chief Marketing & Tech. Off. |
19,589 |
2026-02-26 |
|
| 15 |
Kumbier Michelle |
SVP, Motor Co. Product & Ops |
17,962 |
2020-02-10 |
|
| 16 |
Cox David Shawn |
SVP Consumer Retail Experience |
17,190 |
2019-02-05 |
|
| 17 |
Farley Jr James D |
Director |
16,205 |
2026-02-26 |
|
| 18 |
Koval Glen |
SVP Motorcycle Development |
15,427 |
2026-02-26 |
|
| 19 |
Krishnan Jagdish |
Chief Digital Officer |
15,064 |
2025-02-10 |
|
| 20 |
Starrs Artie |
President & CEO |
15,000 |
2026-03-09 |
|
Recent Transactions (last 12 months)
| Date |
Name |
Role |
Type |
Shares |
Price |
Value |
| 2026-03-12 |
Do Charles |
Sr. Vice President, Hdfsi |
Informative Sell |
4,241 |
$18.10 |
$76.74K |
| 2026-03-09 |
Flees Lori Ann |
Director |
Informative Buy |
4,000 |
$18.89 |
$75.55K |
| 2026-03-09 |
Starrs Artie |
President & CEO |
Informative Buy |
15,000 |
$19.10 |
$286.5K |
| 2026-02-27 |
Masood Rafeh |
Director |
Informative Buy |
2,775 |
$18.00 |
$49.95K |
| 2026-02-13 |
Ryan Matthew A |
Chief Marketing & Tech. Off. |
RSU Award |
19,589 |
- |
- |
| 2026-02-13 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
RSU Award |
9,550 |
- |
- |
| 2026-02-13 |
Do Charles |
Sr. Vice President, Hdfsi |
RSU Award |
20,471 |
- |
- |
| 2026-02-13 |
Koval Glen |
SVP Motorcycle Development |
Tax Withholding of RSU |
742 |
$20.42 |
$15.15K |
| 2026-02-13 |
Koval Glen |
SVP Motorcycle Development |
RSU Award |
15,427 |
- |
- |
| 2026-02-13 |
Termaat Tori |
Chief Human Resources Officer |
Tax Withholding of RSU |
1,239 |
$20.42 |
$25.3K |
| 2026-02-13 |
Termaat Tori |
Chief Human Resources Officer |
RSU Award |
12,341 |
- |
- |
| 2026-02-13 |
Root Jonathan R |
CFO and Cco |
Tax Withholding of RSU |
821 |
$20.42 |
$16.76K |
| 2026-02-13 |
Root Jonathan R |
CFO and Cco |
RSU Award |
48,972 |
- |
- |
| 2026-02-13 |
Niketh Bryan |
Chief Operations Officer |
RSU Award |
36,729 |
- |
- |
| 2026-02-13 |
Krause Paul J |
Chief Legal Officer |
Tax Withholding of RSU |
1,766 |
$20.42 |
$36.06K |
| 2026-02-13 |
Krause Paul J |
Chief Legal Officer |
RSU Award |
24,486 |
- |
- |
| 2026-02-13 |
Starrs Artie |
President & CEO |
RSU Award |
159,158 |
- |
- |
| 2026-02-25 |
Farley Jr James D |
Director |
Informative Sell |
6,454 |
$18.71 |
$120.78K |
| 2026-02-17 |
Koval Glen |
SVP Motorcycle Development |
Tax Withholding of RSU |
742 |
$20.42 |
$15.15K |
| 2026-02-17 |
Termaat Tori |
Chief Human Resources Officer |
Tax Withholding of RSU |
1,239 |
$20.42 |
$25.3K |
| 2026-02-17 |
Root Jonathan R |
CFO and Cco |
Tax Withholding of RSU |
821 |
$20.42 |
$16.76K |
| 2026-02-17 |
Krause Paul J |
Chief Legal Officer |
Tax Withholding of RSU |
1,766 |
$20.42 |
$36.06K |
| 2026-02-09 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Option Exercise (Sell) |
398 |
- |
- |
| 2026-02-06 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Tax Withholding of RSU |
372 |
$20.01 |
$7.44K |
| 2026-02-05 |
Beck Bryan Andrew |
Other: Chief Accounting Officer |
Tax Withholding of RSU |
201 |
$20.51 |
$4.12K |
