Intrinsic Value of S&P & Nasdaq Contact Us

Harley-Davidson, Inc. HOG NYSE

NYSE • Consumer Cyclical • Auto - Recreational Vehicles • US • USD

SharesGrow Score
58/100
3/7 Pass
SharesGrow Intrinsic Value
$59.41
+156.4%
Analyst Price Target
$22.00
-5%

Harley-Davidson, Inc. (HOG) is a Auto - Recreational Vehicles company in the Consumer Cyclical sector, currently trading at $23.17. It has a SharesGrow Score of 58/100, indicating a above average investment profile with 3 out of 7 criteria passed.

SharesGrow calculates the intrinsic value of HOG = $59.41 (+156.4% from the current price, the stock appears undervalued). Analyst consensus target is HOG = $22 (-5% upside).

Valuation: HOG trades at a trailing Price-to-Earnings (P/E) of 7.3 (S&P 500 average ~25) with a forward Price/Earnings-to-Growth (PEG) of 0.02.

Financials: revenue is $4.5B, -7.8%/yr average growth. Net income is $339M, growing at -22%/yr. Net profit margin is 7.6% (thin). Gross margin is 30.2% (-1.7 pp trend).

Balance sheet: total debt is $3.1B against $3.1B equity (Debt-to-Equity (D/E) ratio 0.97, moderate). Current ratio is 2.1 (strong liquidity). Debt-to-assets is 38%. Total assets: $8.0B.

Analyst outlook: 8 / 35 analysts rate HOG as buy (23%) — mixed sentiment.

SharesGrow 7-Criteria breakdown: Value 80/100 (Pass), Growth 15/100 (Fail), Past 100/100 (Pass), Health 83/100 (Pass), Moat 56/100 (Partial), Future 26/100 (Fail), Income 45/100 (Partial).

$22.00
▼ 5.05% Downside
Average Price Target
Based on 35 Wall Street analysts offering 12-month price targets for Harley-Davidson, Inc., the average price target is $22.00, with a high forecast of $28.00, and a low forecast of $12.00.
Highest Price Target
$28.00
Average Price Target
$22.00
Lowest Price Target
$12.00

HOG SharesGrow Score Overview

58/100
SharesGrow Score
Above average fundamentals
View full scorecard →
VALUE 80/100
Valuation — P/E, PEG, Forward PEG
GROWTH 15/100
Financials — average growth
PAST 100/100
strong — trend
HEALTH 83/100
Balance sheet — Debt-to-Equity (D/E) ratio, Current ratio is
MOAT 56/100
Gross margin is + market cap
FUTURE 26/100
Analyst outlook — as buy
INCOME 45/100
Net profit margin is
Scores derived from financial statements, analyst ratings, and balance sheet data.

Score Breakdown — HOG

VALUE Pass
80/100
HOG trades at a trailing Price-to-Earnings (P/E) of 7.3 (S&P 500 average ~25). Forward PEG 0.02 — Peter Lynch undervalued (≤1.0). Analyst consensus target is $22, implying -5% from the current price $23. Composite: Price-to-Earnings (20%) + Forward Price/Earnings-to-Growth (35%) + upside (25%) + trailing PEG (20%). ≥ 60 = Pass.
View details →
GROWTH Fail
15/100
HOG: -7.8%/yr revenue is, -22%/yr Net income is average growth. weak. Score: >20%/yr = 100, >10% = 80, >5% = 65, >0% = 45, < 0 = 15.
View details →
PAST Pass
100/100
HOG: 4 / 4 years profitable. strong — 100%. Score = 4 / 4 × 100. ≥ 80 = Pass.
View details →
HEALTH Pass
83/100
Balance sheet HOG: Debt-to-Equity (D/E) ratio 0.97 (moderate), Current ratio is 2.1 (strong liquidity). Debt-to-Equity < 0.5, Current Ratio > 1.5, Interest Coverage > 8x = ideal. ≥ 70 = Pass.
View details →
~
MOAT Partial
56/100
HOG: Gross margin is 30.2% (-1.7 pp trend), $3B market cap. Moat (0-100): margin (35%) + trend (15%) + market cap (30%) + revenue is (20%). Score 56/100. ≥ 70 = Pass.
View details →
FUTURE Fail
26/100
Analyst outlook: 8 / 35 analysts rate HOG as buy (23%). Analyst consensus target is $22 (-5% upside). Score: 60% buy consensus + 40% upside. ≥ 60 = Pass.
View details →
~
INCOME Partial
45/100
HOG: Net profit margin is 7.6%. thin (5-15%). Score: ≥30% = 100, ≥20% = 85, ≥15% = 70, ≥10% = 55, ≥5% = 45, ≥0% = 30, < 0 = 10.
View details →

Stock Chart & Stats

Market Data
52-Week Range17.09-31.25
Volume3.14M
Avg Volume (30D)3.7M
Market Cap$2.74B
Beta (1Y)1.29
Dividend Yield$0.7275
Share Statistics
EPS (TTM)2.82
Shares Outstanding$120.07M
IPO Date1986-07-08
Employees5,900
CEOJonathan R. Root
Financial Highlights & Ratios
Revenue (TTM)$4.47B
Gross Profit$1.35B
EBITDA$492.18M
Net Income$338.74M
Operating Income$386.64M
Total Cash$3.09B
Total Debt$3.05B
Net Debt$-38.05M
Total Assets$8.04B
Price / Earnings (P/E)8.2
Price / Sales (P/S)0.61
Analyst Forecast
1Y Price Target$23.00
Target High$28.00
Target Low$12.00
Upside-0.7%
Rating ConsensusHold
Analysts Covering35
Buy 23% Hold 69% Sell 9%
Price Target Summary
Company Info
CountryUS
ExchangeNYSE
CurrencyUSD
ISINUS4128221086

Price Chart

HOG
Harley-Davidson, Inc.  ·  NYSE
Consumer Cyclical • Auto - Recreational Vehicles
17.09 52WK RANGE 31.25
Contact Us
🎓
SharesGrow Academy
Learn how to calculate Intrinsic Value and find undervalued stocks.
Weekly live sessions
Send us a message