There have been 50 recent insider transactions recorded for MediaAlpha, Inc. (MAX), including 6 buys and 44 sells. Total insider buying was valued at RSU Award and total insider selling at $2.58M.
Notable insiders with recent activity include Yi Steven, Yeh Kuanling Amy, Nonko Eugene. Insider transactions can provide insights into how company leadership views the stock's valuation and future prospects.
Insider Transactions — MAX
| Date |
Name |
Role |
Transaction |
Shares |
Avg. Price |
Value |
Shares Owned |
| 2026-04-01 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.15 |
$36.59K |
3,031,247 |
| 2026-03-31 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.60 |
$38.4K |
3,035,247 |
| 2026-03-30 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.23 |
$36.92K |
3,039,247 |
| 2026-03-27 |
Yeh Kuanling Amy |
Chief Technology Officer |
Informative Sell |
3,000 |
$9.44 |
$28.32K |
577,879 |
| 2026-03-25 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.42 |
$37.66K |
3,043,247 |
| 2026-03-24 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.48 |
$37.91K |
3,047,247 |
| 2026-03-23 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.67 |
$38.68K |
3,051,247 |
| 2026-03-18 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.59 |
$38.36K |
3,055,247 |
| 2026-03-17 |
Yi Steven |
See Remarks |
Informative Sell |
5,227 |
$9.94 |
$51.96K |
3,059,247 |
| 2026-03-17 |
Nonko Eugene |
Director |
Informative Sell |
1,899 |
$10.00 |
$18.99K |
1,055,057 |
| 2026-03-16 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.93 |
$39.73K |
3,064,474 |
| 2026-03-16 |
Cramer Keith |
Chief Revenue Officer |
Informative Sell |
10,000 |
$9.89 |
$98.95K |
306,754 |
| 2026-03-16 |
Nonko Eugene |
Director |
Informative Sell |
2,444 |
$10.00 |
$24.45K |
1,056,956 |
| 2026-03-15 |
Coyne Jeffrey B |
General Counsel and Secretary |
RSU Award |
57,350 |
- |
- |
57,350 |
| 2026-03-15 |
Yi Steven |
See Remarks |
RSU Award |
149,550 |
- |
- |
149,550 |
| 2026-03-15 |
Yeh Kuanling Amy |
Chief Technology Officer |
RSU Award |
62,300 |
- |
- |
62,300 |
| 2026-03-15 |
Cramer Keith |
Chief Revenue Officer |
RSU Award |
44,900 |
- |
- |
44,900 |
| 2026-03-15 |
Nonko Eugene |
Director |
RSU Award |
174,450 |
- |
- |
1,059,400 |
| 2026-03-15 |
Thompson Patrick Ryan |
See Remarks |
RSU Award |
84,750 |
- |
- |
84,750 |
| 2026-03-11 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.68 |
$38.7K |
2,619,974 |
| 2026-03-10 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$9.75 |
$38.99K |
2,623,974 |
| 2026-03-09 |
Yi Steven |
See Remarks |
Informative Sell |
5,650 |
$9.86 |
$55.72K |
2,627,974 |
| 2026-03-09 |
Nonko Eugene |
Director |
Informative Sell |
1,992 |
$10.00 |
$19.92K |
884,950 |
| 2026-03-06 |
Yeh Kuanling Amy |
Chief Technology Officer |
Informative Sell |
3,000 |
$10.34 |
$31.02K |
393,979 |
| 2026-03-04 |
Yi Steven |
See Remarks |
Informative Sell |
8,000 |
$10.07 |
$80.54K |
2,633,624 |
| 2026-03-04 |
Nonko Eugene |
Director |
Informative Sell |
5,400 |
$10.02 |
$54.09K |
886,942 |
| 2026-03-03 |
Yi Steven |
See Remarks |
Informative Sell |
8,000 |
$10.03 |
$80.23K |
2,641,624 |
| 2026-03-03 |
Nonko Eugene |
Director |
Informative Sell |
5,400 |
$10.05 |
$54.27K |
892,342 |
| 2026-03-02 |
Yi Steven |
See Remarks |
Informative Sell |
39,252 |
$9.99 |
$392K |
2,649,624 |
| 2026-03-02 |
Nonko Eugene |
Director |
Informative Sell |
48,801 |
$10.01 |
$488.43K |
897,742 |
| 2026-02-25 |
Yi Steven |
See Remarks |
Informative Sell |
8,748 |
$10.00 |
$87.5K |
2,688,876 |
| 2026-02-25 |
Nonko Eugene |
Director |
Informative Sell |
10,599 |
$10.00 |
$106.02K |
946,543 |
| 2026-02-24 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$8.80 |
$35.2K |
2,701,624 |
| 2026-02-23 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$7.75 |
$31K |
2,705,624 |
| 2026-02-19 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$7.29 |
$29.16K |
2,709,624 |
| 2026-02-18 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$7.34 |
$29.38K |
2,713,624 |
| 2026-02-17 |
Cramer Keith |
Chief Revenue Officer |
Informative Sell |
10,000 |
$7.16 |
$71.6K |
182,154 |
| 2026-02-17 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$7.16 |
$28.64K |
2,717,624 |
| 2026-02-15 |
Coyne Jeffrey B |
General Counsel and Secretary |
Option Exercise (Sell) |
6,544 |
- |
- |
- |
| 2026-02-15 |
Yi Steven |
See Remarks |
Option Exercise (Sell) |
18,294 |
- |
- |
- |
| 2026-02-15 |
Yeh Kuanling Amy |
Chief Technology Officer |
Option Exercise (Sell) |
5,210 |
- |
- |
- |
| 2026-02-15 |
Cramer Keith |
Chief Revenue Officer |
Option Exercise (Sell) |
5,210 |
- |
- |
- |
| 2026-02-15 |
Nonko Eugene |
Director |
Option Exercise (Sell) |
18,294 |
- |
- |
- |
| 2026-02-15 |
Thompson Patrick Ryan |
See Remarks |
Tax Withholding of RSU |
5,157 |
$7.17 |
$36.98K |
870,430 |
| 2026-02-13 |
Coyne Jeffrey B |
General Counsel and Secretary |
Informative Sell |
5,000 |
$7.30 |
$36.52K |
436,783 |
| 2026-02-13 |
Yeh Kuanling Amy |
Chief Technology Officer |
Informative Sell |
12,000 |
$7.31 |
$87.69K |
381,662 |
| 2026-02-11 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$7.99 |
$31.95K |
2,703,330 |
| 2026-02-10 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$8.71 |
$34.82K |
2,707,330 |
| 2026-02-09 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$8.74 |
$34.97K |
2,711,330 |
| 2026-02-04 |
Yi Steven |
See Remarks |
Informative Sell |
4,000 |
$8.94 |
$35.75K |
2,715,330 |
■ Informative Buy/Sell — open market transaction (most significant)
■ Uninformative Buy — award, option exercise, conversion
■ Uninformative Sell — tax withholding, award vest sale
■ Neutral — gift, trust, expiry
