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MediaAlpha, Inc. MAX NYSE

NYSE • Communication Services • Internet Content & Information • US • USD

SharesGrow Score
56/100
2/7 Pass
SharesGrow Intrinsic Value
$18.65
+98%
Analyst Price Target
$11.25
+19.4%
SharesGrow 7-Criteria Score All 7 criteria scored · valuation-related highlighted on this page

MediaAlpha, Inc. (MAX) trades at a trailing P/E of 20.5, forward P/E of 8.5. Trailing earnings yield is 4.87%, forward earnings yield 11.71%. PEG 0.80 (Peter Lynch undervalued ≤1.0).

Criteria proven by this page:

  • VALUE (82/100, Pass) — P/E is below market average (20.5); PEG ≤ 1.0 — Peter Lynch undervalued (0.80); analyst target implies upside (+19.4%); earnings yield beats bond yields (4.87%).
  • Forward P/E 8.5 (down from trailing 20.5) — analysts expect earnings to grow, which would improve the valuation.
  • PEG Ratio 0.80 — below 1.0 suggests the stock is undervalued relative to its earnings growth rate (Peter Lynch criterion).
  • Trailing Earnings Yield 4.87% — roughly competitive with bond yields (~4.3%), moderate risk-reward. Forward yield improves to 11.71% as earnings recover.
  • Analyst consensus target $11.25 (+19.4% upside) — significant upside potential according to Wall Street analysts.

Overall SharesGrow Score: 56/100 with 2/7 criteria passed.

SharesGrow 7-Criteria Score
56/100
SG Score
View full scorecard →
VALUE
82/100
Price-to-Earnings & upside
Proven by this page
~
FUTURE
58/100
Analyst consensus
→ Forecast
~
PAST
50/100
→ Income
HEALTH
33/100
Debt-to-Equity & liquidity
→ Health
MOAT
36/100
→ Income
GROWTH
100/100
→ Income
INCOME
30/100
→ Income

Valuation Snapshot — MAX

Valuation Multiples
P/E (TTM)20.5
Forward P/E8.5
PEG Ratio0.80
Forward PEG0.05
P/B Ratio126.48
P/S Ratio0.55
EV/EBITDA-17.1
Per Share Data
EPS (TTM)$0.46
Forward EPS (Est.)$1.10
Book Value / Share$-0.52
Revenue / Share$19.80
FCF / Share$1.16
Yields & Fair Value
Earnings Yield4.87%
Forward Earnings Yield11.71%
Dividend Yield0.00%
SharesGrow IV$18.65 (+98%)
Analyst Target$11.25 (+19.4%)

Historical Valuation

Year P/E (TTM) PEG Ratio P/B Ratio P/S Ratio Dividend Yield
2018 58.3 0.00 26.11 3.56 1.50%
2019 1.8 -1.00 -0.29 0.08 295.34%
2020 279.1 -2.25 -122.29 7.06 3.18%
2021 -83.1 -10.81 -101.13 0.68 0.08%
2022 -7.2 -0.01 -26.10 0.91 0.51%
2023 -12.5 0.36 -49.19 1.30 0.56%
2024 36.4 -0.27 254.68 0.70 0.20%
2025 28.4 0.59 175.09 0.65 -

EPS: Actual vs Estimates

P/E Ratio & Earnings Yield

Earnings Per Share (EPS) History

Year EPS (Diluted) Revenue Net Income Net Margin
2018 $0.56 $296.91M $18.13M 6.1%
2019 $0.33 $408.01M $10.8M 2.6%
2020 $0.32 $584.81M $10.56M 1.8%
2021 $-0.14 $645.27M $-8.48M -1.3%
2022 $-1.73 $459.07M $-72.45M -15.8%
2023 $-0.89 $388.15M $-40.42M -10.4%
2024 $0.31 $864.7M $16.63M 1.9%
2025 $0.39 $1.11B $25.62M 2.3%

Analyst Estimates

Year EPS (Avg) EPS Range Revenue (Avg) Revenue Range Analysts
2026 $1.10 $1.06 – $1.12 $1.25B $1.23B – $1.27B 4
2027 $1.30 $1.29 – $1.32 $1.35B $1.34B – $1.37B 4
2028 $1.55 $1.35 – $1.72 $1.52B $1.52B – $1.52B 3
2029 $1.76 $1.66 – $1.83 $1.49B $1.42B – $1.54B 1
2030 $1.96 $1.85 – $2.04 $1.58B $1.51B – $1.63B 1
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